Site Name: USA - Pennsylvania - Philadelphia, Durham Blackwell Street Posted Date: Feb 13 2025 We are seeking a dynamic and experienced Director of Product Management for our Content Platform. The ideal candidate will have a deep understanding of content management systems, digital platforms, and a proven track record of leading product strategy and execution. This role will be responsible for driving the vision, strategy, and roadmap for GSK’s content platform ensuring it meets the needs of our diverse user base. Product Vision & Strategy: Define and drive the product vision, strategy, and roadmap for GSK’s content platform, ensuring alignment with business objectives. Strategic Communication: Communicate product vision and strategy to senior leadership and other key stakeholders, ensuring alignment and support. Cross-Functional Collaboration: Collaborate with cross-functional teams including engineering, design, marketing, and sales to ensure successful product launches and ongoing enhancements. Requirements Gathering: Gather and prioritize product and customer requirements, working closely with stakeholders to ensure alignment and successful execution. Content Capabilities: Lead the advancement of content management and personalization capabilities within marketing platforms. Enhance automation and content strategies to improve customer engagement and experience. Market Research & Analysis: Conduct market research and competitive analysis to identify trends, opportunities, and threats. Stay up-to-date with industry trends and advancements in content management technologies. Product Lifecycle Management: Develop and manage the product lifecycle from concept to launch, including post-launch analysis and iteration. Establish key performance indicators (KPIs) and metrics to measure product success and drive continuous improvement. Process & Workflow Leadership: Spearhead the development and optimization of processes and workflows related to marketing content management. Ensure workflows are efficient, scalable, and aligned with business objectives. Team Leadership: Manage a team of product managers, technical program managers, and engineers. Provide direction, mentorship, and support to ensure successful technology deployment and ongoing improvement. Vendor & Budget Management: Oversee relationships with technology vendors, ensuring they meet performance standards and delivery requirements. Manage the budget for technology initiatives, ensuring effective resource allocation. Risk & Issue Management: Identify and address complex technological challenges. Develop and implement solutions to mitigate risks and resolve issues impacting technology performance and integration. Why You? Basic Qualifications: Bachelor’s degree in Business, Marketing, or Computer Science. 10+ years of experience in product management, 5+ years in a leadership role. Experience managing and delivering digital content platforms or content management systems. Preferred Qualifications: MBA or advanced degree preferred. Experience in the pharmaceutical or healthcare industry. Knowledge of regulatory requirements and compliance related to content management. Familiarity with emerging technologies such as AI, machine learning, and data analytics. Excellent leadership, communication, and interpersonal skills. Ability to think strategically and execute methodically. Strong analytical and problem-solving skills. Experience working in a fast-paced, agile environment. Ability to work effectively with cross-functional teams and manage multiple priorities. #LI-GSK Please visit GSK US Benefits Summary to learn more about the comprehensive benefits program GSK offers US employees. Why GSK? Uniting science, technology and talent to get ahead of disease together. GSK is a global biopharma company with a special purpose – to unite science, technology and talent to get ahead of disease together – so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns – as an organisation where people can thrive. We prevent and treat disease with vaccines, specialty and general medicines. We focus on the science of the immune system and the use of new platform and data technologies, investing in four core therapeutic areas (infectious diseases, HIV, respiratory/ immunology and oncology). Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it’s also about making GSK a place where people can thrive. We want GSK to be a place where people feel inspired, encouraged and challenged to be the best they can be. A place where they can be themselves – feeling welcome, valued, and included. Where they can keep growing and look after their wellbeing. So, if you share our ambition, join us at this exciting moment in our journey to get Ahead Together. If you require an accommodation or other assistance to apply for a job at GSK, please contact the GSK Service Centre at 1-877-694-7547 (US Toll Free) or +1 801 567 5155 (outside US). GSK is an Equal Opportunity Employer and, in the US, we adhere to Affirmative Action principles. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class. 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