Job Description

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JOB SUMMARY

Develop marketing strategies, oversee the creative process, manage photography and video asset creation, develop and execute programs and act as brand guardian to oversee tone of voice, and communications.Responsible for delivering proactive account management and marketing support to residential licensees by building close working relationships with 3rd party Owners and key internal stakeholdersOversee the development of all Residences brand materials and provide guidance for all external residential marketing collateral to meet brand standardsResponsible for organising and implementing brand immersion training to Ownership Sales and Marketing teams for residential deals and ensuring brand guidelines are metPartners with the project Sales and Marketing teams to monitor pricing strategiesParticipates as required in kick-off meetings for deals that include a residential componentBe Rosewood Hotel Group’s marketing expert on ‘branded residential’, and develop a strategy to position Rosewood Residences as a brand leaderEstablish industry relationships as necessary with agents, developers and agenciesAlongside CRM support the management of the Rosewood Reserve program for members and lead the planning and communications to manage the owner benefits program and event activationsBe the custodian of the Residential marketing database and partner with CRM

KEY RESPONSIBILITIES

Work with regional and hotel property teams to understand marketing and operational issues/concerns.  Coordinate with Brand team to ensure compliance with standards. Provide divisional training on Global Residential Marketing Policies and communicate the annual planCreates Residential brand standards in conjunction with the Brand Team for all stakeholders: Owner/developer, internal teams, Homeowners Association, Sales and Marketing, IT etc.Fosters relationships with owners, developers, investors, consultants, etc., to keep abreast of industry trends, upcoming growth markets, investor sentiment, growth opportunities, potential partnerships, etc.Support business development strategies for Rosewood Residences alongside excellent communication skills and project management experience with attention to detail, and able to employ digital marketingManage the marketing budgetAccountable for all business activity including communications, presentations, research, media, and creation of marketing and brand collateralResponsible to update and develop Rosewood residential brand guidelinesMaintains strong relationships with all owners, agencies, Public Relations firms and consultantsWorks within pre-set budgetary limitsModels the company’s culture, vision, mission and core values

CRITICAL SKILLS & QUALIFICATIONS

Experienced in managing the relationships with owners and developersFirst-hand knowledge of residential markets globallyAbility and experience to manage multiple projects to deadlines and engage with multiple stakeholdersAdvanced and fluent command of the English, additional language/s is an advantageAbility to work and travel internationally

EXPERIENCE

Residential marketing background such as with competitive hotel companies or upscale residential developers.  Real Estate or hotel marketing background.Luxury hotel knowledge.Luxury goods experience.Brand marketing and communications experience.