At Revlon, we create beauty innovations for everyone that inspire confidence and ignite joy every day.
Breaking beauty boundaries is in our company’s DNA. Since its game-changing launch of the first opaque nail enamel in 1932 (and later, the first long-wear foundation), Revlon has provided consumers with high-quality product innovation, performance, and sophisticated glamour. Elizabeth Arden made waves as a woman-led beauty company in the 1920s. In 1931, Almay became the original hypoallergenic, fragrance-free beauty brand.
Today, Revlon resiliently continues its legacy as a leading global beauty company. Our diverse portfolio—which consists of some of the world’s most iconic brands and product offerings in color cosmetics, skincare, hair color & care, personal care, and fragrances—is sold around the world through prestige, professional, mass, and direct-to-consumer retail channels. These brands include Revlon, Revlon Professional, Elizabeth Arden, Almay, American Crew, CND, Cutex, Mitchum, Sinful Colors, Creme of Nature, Britney Spears, Christina Aguilera, John Varvatos, Juicy Couture, Ed Hardy and more.
We honor our heritage, embrace change, and applaud diversity. We champion our employees and celebrate our consumers.
We are Revlon, together, transforming beauty.
Position Overview
Responsible for developing, executing, and fostering a collaborative business partnership between Revlon brands and Customer(s) that delivers volume, share, and profit objectives for Revlon (i.e. assigned brand categories), and contributes to the customer’s total category growth.
Through a total understanding of customer and company business objectives can develop a cohesive vision, business plan strategy, and action plans that will deliver, with excellence, the agreed-to business results. Responsible for challenging the status quo to develop new go-to-market opportunities and obtain widespread support by working effectively with others. Ability to penetrate the customer organization, including merchandising, marketing, supply chain, and finance at the appropriate levels, institute agreed-to business principles, and have regular contact.
Major Duties:
Execute Long Range Planning and annual Joint Business Plans that incorporate company and customer timelines to ensure maximum execution and volume from joint efforts to include: Develop relationships, and joint ventures, and have regular contacts with leaders and buyers at CVS and Rite Aid. Developing long-term, profitable, and sustainable growth across Revlon and Customers KPIs Execute the Customer Business Planning Process and Joint Business Plans that incorporate company and customer timelines to ensure maximum execution and volume from joint efforts to include: Volume Forecasting Identification and execution against key business drivers Long lead time planning with customers to maximize execution Effective management of the Company’s Market Development Funds Developing long-term, profitable, and sustainable growth in POG and secondary space Accountable for Annual Gross Sales. In conjunction with the VP of Sales, develop the annual volume targets and associated P&Ls. Educate and provide business updates to senior members of Revlon on Customer’s progress, strategy, and outlook. Responsible for the tracking of the volume, and making appropriate business decisions to meet agreed to P&L targets Develop, implement, and monitor the customer’s Weekly and Annual consumption plan for integration into the overall account business plan Utilizes strong customer focus to understand key drivers of business and action customer needs In conjunction with sales analyst, collects business, point of sale, and market trend data and analyzes to develop new business growth and opportunities Pro-actively works with all internal and external contacts to achieve business goals Development of weekly consumption forecasts Tracks and analyzes weekly/monthly results to determine progress against plan and identify gaps and opportunities Creates “Close the Gap” plans where required Within the team, create and maintain weekly activity plans for 4P execution Weekly/Monthly internal communication to account for results and gap-closing actions. Pro-actively works with all internal and external contacts to achieve business goals Develop and implement business-building strategic plans to capitalize on opportunities and mitigate risks Integrates Revlon/Elizabeth Arden’s corporate strategy with customer’s go-to-market strategy In conjunction with the Demand Planning team, maintain up-to-date Shipment forecasts by segment and item. Develop strategic plans to create opportunities, execute forecasts, and plan contingencies Identify opportunities and risks and develop plans for Demand Meetings Lead the Demand planning portion for Revlon and Almay Color Cosmetics with your Replenishment partner; before Demand Planning meetings Lead, develop and facilitate internal and external relationships in support of the business objectives Internal - Develop retail action plans to improve shelf conditions and become more efficient with internal teams below:Sales Insights and Strategies Team Marketing Trade Marketing Finance Logistics and Inventory Management External – Key strategic alignment/influence with external teams listed below Category Management Store Operations Beauty Advisor Leadership Manage the Market Development Fund (MDF) for the customer’s brands to ensure account profitability Determines financial needs based on business plans and ROI analysis Analyzes event ROI’s on incremental investment and opportunities Gains authorization for investment Tracks actual investment vs. plan to ensure budget adherence and develop modified plans to remain within budget Processes account claims on an ongoing and timely basis Manages the customer P&L to meet objectives set forth by CBD Leadership In conjunction with the Inventory planning and Logistics team, work to mitigate returns / Markdown risk Manage timely shut-off of discontinued SKUs based on customer inventory Implement markdowns where there is a financial benefit Review all New/Bonus PPKs to determine the “right” amount of inventory is sent to each store Oversee multiple direct reports to include development and performance feedback and coaching. Provide channel leadership and support on planning, administration, partnerships (i.e. broker support team(s), & collaborate with colleagues within the team & across sales Performs other related duties as required Number of Employees supervised directly through Subordinates: 4 Exempt employees
Knowledge and Skills Required:
7+ years of direct selling experience within the CPG industry required ( Cosmetics, specific applicable Channel experience preferred) Preferred CPG experience with selling to/managing relationships within drug channels, ideally CVS. Strategic Thinking Demonstrated ability to identify both short and long-range sustainable growth opportunities based on an in-depth understanding of both company and customer strategies. Strong analytical skills and experience converting analytical information into Sales tools to promote sales and profit goals within customer business plans. Demonstrated ability to take appropriate risks as part of a comprehensive long-range growth plan. Execution (Initiative & Follow-Through) Ability to drive for results and flawless execution Ability and desire to operate as a “hands-on” operational leader (in addition to strategic responsibilities) Maintain accuracy for assigned product categories (Within Revlon - includes Brand Drivers for assigned product categories and MDF planner maintenance) Demonstrated success in proactively planning and delivering results. Demonstrated ability to ensure a plan is followed through to completion and corresponding success. Innovation and Creativity Experience developing successful new business-building ideas based on a total understanding of the customer’s business drivers and go-to-market strategies. Problem Solving Ability to anticipate potential problems and develop proactive solutions to avoid problems. Ability to think around a multi-faceted issue to identify the best solution. CommunicationAbility to communicate with presence to assigned Customers and Revlon management. Ability to communicate effectively, actively, and cross-functionally to ensure a thorough understanding of programs, customer needs, and competitive activity. Systems Skills Advanced Word, Excel, PowerPoint, and Adobe Acrobat skills necessary. Knowledge of Access is a plus. Minimum Education Required: Bachelor’s Degree Required Minimum Years Experience Required 7+ years direct selling experience required (Cosmetics experience preferred) Experience managing selling relationships with CVS/RA
SPECIAL REQUIREMENTS OF THE POSITION: Direct selling experience required preferable within Drug channel: Travel <10%.
#LI-Hybrid #LI-PD1
The base pay range for this position is $160,000 and $180,000/year; however, the base pay offered may vary depending on skills, experience, job-related knowledge, and geographic location. Certain positions may also be eligible for short-term incentives as part of total compensation.
This role is eligible for an annual bonus based on company performance.
Employees (and their families) are eligible for medical, dental, and vision benefits. Employees are covered by the company-paid basic life insurance policy and company-paid short-term disability insurance (the benefit commences upon hire and allows for a portion of base salary for up to 26 weeks if you are disabled). Other benefits offered to employees include but are not limited to the following: long-term disability, supplemental life insurance, flexible spending accounts, critical illness insurance, group legal, identity theft protection, etc. Employees are also able to enroll in our 401k Retirement Savings Plan.
Employees will also receive 4 weeks of vacation, pro-rated based on the date of hire for the 1st year of employment, and twelve paid holidays throughout the calendar year. Vacation will depend on the role.