**Job Title:** Director, US Neurology - Consumer Marketing **Location:** Cambridge, MA **About the Job** The Director, Consumer Marketing, tolebrutinib will be responsible for leading the consumer onboarding, retention & adherence strategy for the brand including development and execution of innovative marketing and educational tactics that will differentiate tolebrutinib and create a best-in-class experience for all stakeholders. This position is based in Cambridge, MA and level will be commensurate with the experience of identified candidate. The position will report into the Head of tolebrutinib Marketing. We are an innovative global healthcare company, committed to transforming the lives of people with immune challenges, rare diseases and blood disorders, cancers, and neurological disorders. From R&D to sales, our talented teams work together, revolutionizing treatment, continually improving products, understanding unmet needs, and connecting communities. We chase the miracles of science every single day, pursuing progress to make a real impact on millions of patients around the world. **Main Responsibilities:** + Support the tolebrutinib US consumer onboarding, retention & adherence marketing efforts for all potential MS launch indications. + Responsible for the strategy, development, and execution of the tolebrutinib consumer retention plan and budget + Will oversee the marketing integration and launch readiness in partnership with the Patient Support Services team for our neurology assets. This role involves managing the development and execution of key initiatives including the Patient Support Program (PSP) marketing message development and pull through, ambassador program, retention CRM program, support call center and field PSP team material (field reimbursement and nurse material), field commercial material, patient onboarding material (welcome brochures, tip sheets, etc.), PSS forms, consents, website content, and patient onboarding app. + This role entails crafting communications for Risk Evaluation and Mitigation Strategies (REMS) and Patient Support Hubs. + Will work with North America PSS leadership and across Business Units to develop PSS branding & messaging for the US organization. + Foster strong partnerships with patient provider services (internal and field), medical affairs, market access, marketing operations, sales, market research, legal, regulatory, advocacy and other functions to ensure aligned objectives, understanding and implementation of the brand strategies. + Work with market access team to implement retention pull through opportunities with payors and specialty pharmacies. + Work with digital team to drive innovative strategies and tactics for adherence. + Responsible to help establish, track, and monitor key performance indicators for retention associated programs. + Manage advertising agency partner and other vendors to ensure execution towards objectives. + Champion material through Promotional Review Board (PRB). **About You** **Education/Experience Qualifications:** + Bachelor’s degree and a minimum of 5+ years’ experience in product/brand management and patient support services in the US pharmaceutical or biopharmaceutical industries. + Proven experience in managing lab programs and vendor relationships in a healthcare setting. + Deep understanding of lab integrations, REMS programs and safety measures. A strong background in audit readiness, governance, and compliance. + A comprehensive understanding of the key dynamics driving the US health care environment. + Ability to quickly understand and communicate all clinical data / publications to support business objectives. + Understanding of market research, creative development, and experience with the regulatory review/approval process + Ability to interact widely and effectively both within the company and with cross-functional partners (i.e., on an interdepartmental and interdisciplinary basis). Excellent project management and leadership skills, with the ability to manage multiple projects simultaneously. **Preferred Qualifications:** + Strong project management skills. + Exceptional communication and presentation skills. + Demonstrated analytical skills. + Passionate, confident, articulate, and comfortable in a team environment. + US pharmaceutical marketing and/or launch experience preferred. + Experience with specialty products + Experience working with or for Patient Provider Service Teams + Multiple Sclerosis therapeutic area experience + MBA, advanced degree **Professional Skills & Behavioral Competencies:** + Excellent organizational, interpersonal, and communication skills. + Strategic thinking and prioritizing capacity. + Analytic and synthesis capacity with the ability to understand, simplify and communicate effectively with others. + Demonstrated ability to work effectively with cross-functional groups. + Ability to think creatively and lead innovative projects. + Performance orientation and ability to drive, work and deliver along agreed timelines. + Team oriented. + Willingness to go the extra mile. + Readiness to travel (up to 30% of time). **Why Choose Us?** + Bring the miracles of science to life alongside a supportive, future-focused team. + Discover endless opportunities to grow your talent and drive your career, whether it’s through a promotion or lateral move, at home or internationally. + Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact. + Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high-quality healthcare, prevention and wellness programs and at least 14 weeks’ gender-neutral parental leave. Sanofi Inc. and its U.S. affiliates are Equal Opportunity and Affirmative Action employers committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law. \#GD-SG \#LI-GZ \#LI-Onsite \#vhd **Pursue** **_progress_** **, discover** **_extraordinary_** Better is out there. Better medications, better outcomes, better science. But progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let’s be those people. At Sanofi, we provide equal opportunities to all regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, ability or gender identity. Watch our ALL IN video (https://www.youtube.com/watch?v=SkpDBZ-CJKw&t=67s) and check out our Diversity Equity and Inclusion actions at sanofi.com (https://www.sanofi.com/en/our-responsibility/equality-and-inclusiveness) ! _US and Puerto Rico Residents Only_ Sanofi Inc. and its U.S. affiliates are Equal Opportunity and Affirmative Action employers committed to a culturally inclusive and diverse workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; natural or protective hairstyles; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law. Sanofi is dedicated to supporting people through their health challenges. We are a global biopharmaceutical company focused on human health. We prevent illness with vaccines, provide innovative treatments to fight pain and ease suffering. We stand by the few who suffer from rare diseases and the millions with long-term chronic conditions. With more than 100,000 people in 100 countries, Sanofi is transforming scientific innovation into healthcare solutions around the globe. Discover more about us visiting www.sanofi.com or via our movie We are Sanofi (https://youtu.be/96EwNjb1TLo) As an organization, we change the practice of medicine; reinvent the way we work; and enable people to be their best versions in career and life. We are constantly moving and growing, making sure our people grow with us. Our working environment helps us build a dynamic and inclusive workplace operating on trust and respect and allows employees to live the life they want to live. All in for Diversity, Equity and Inclusion at Sanofi - YouTube (http://www.youtube.com/watch?v=SkpDBZ-CJKw&t=2s)