Zycus is looking for a tech-savvy digital marketing leader to drive our digital strategy across web, SEO, automation, and performance. You will be responsible for owning Zycus’ website, blog, and Martech stack, as well as scaling our organic and paid digital presence to generate qualified demand and drive pipeline growth. This role is ideal for someone who blends deep technical expertise with strategic marketing acumen, strong analytical thinking, and a passion for using AI and emerging technologies to automate, optimize, and innovate.
Key Responsibilities:Digital Strategy & Execution Define and execute strategic digital marketing initiatives across organic, paid, and owned channels. Own the website, blog, and corporate digital assets to ensure brand consistency, technical excellence, and performance optimization. Collaborate with GTM, inside sales, and product marketing teams to align campaigns with business goals and drive account engagement.SEO & Website Management Lead technical SEO, content SEO, and on-page/off-page optimization to drive organic growth, qualified traffic, and conversions. Use modern tools and AI-powered solutions to audit, monitor, and continuously improve SEO performance. Drive conversion rate optimization (CRO) and A/B testing across the website to enhance user journeys and improve lead quality.Marketing Automation & Martech Oversee marketing automation and CRM workflows to ensure seamless nurturing, tracking, scoring, and lead lifecycle management. Use AI tools and behavioral data to optimize segmentation, personalization, and campaign automation. Continuously evaluate and enhance the Martech stack—recommending additions, integrations, and improvements to drive performance and efficiency.Demand Generation & Campaign Management Plan and execute targeted ABM campaigns in collaboration with GTM and product marketing teams. Leverage intent data, AI insights, and behavioral signals to improve targeting and messaging. Optimize digital advertising (Google, LinkedIn, Display) through data-led iteration, with a focus on CAC and pipeline velocity.Analytics, Insights & Forecasting Track KPIs across the funnel: impressions, clicks, MQLs, SQLs, opportunities, and pipeline. Conduct rigorous A/B and multivariate testing to continuously improve performance. Use analytics, attribution modeling, and forecasting to maximize ROI and justify spend.