Purpose & Overall Relevance for the Organization: 

 

Develop, drive and deliver the strategic business plan for the SPW FTW business throughout GCA 

 

He/she will achieve this mission by: 

Creating & executing GTM plans for the Business Unit SPW FTW 

Driving, planning, organizing and implementing creation process end-to-end, from conceptual stages through product life cycles to optimize profit and meet market demands.   

 

Key Responsibilities:  

 

Marketing: 

Drive & develop 3-5 year SPW FTW category plan based on overall adidas SBP process (in collaboration with Global) 

Provide BU leadership within SPW FTW category (across all related functions & departments) on vision, strategic objectives/actions & financial targets as defined in brand SBP 

Deliver financial expectations set out in the SBP / IBP across all channels and countries 

Set & monitor GCA pricing corridor for SPW FTW category range, in partnership with FOS, FCC and VR team 

Define & implement GCA channels allocation for global allocated products 

Define SPW FTW category CI and lead the communication with Global BU to get GCA needs prioritized 

Deliver powerful, compelling, commercial, viable range/concept selection for GCA to support the overall brand strategy, purpose & direction 

Define SPW FTW category MWB and allocation by key concepts with GCA Brand Marketing 

Responsible for SPW FTW category forecast within IBP, all channels 

Lead all creation needs, validate SMU requests for GCA and leverage CCS to fulfill GCA needs to support the SBP 

Create and Own Seasonal Marketing calendar 

Take responsibility for Sell-through of the SPW FTW category across GCA, develop performance tracking dashboards and share update with Global BU 

Approval of country corrective deviation plans – if required 

 

Creation: 

Create and influence strategic category direction for SPW FTW, proactively set range direction with guidance and alignment from Global BU’s and GCA Brand Director 

Identify new business opportunities to drive innovation and/or commerciality 

Show full understanding and drive the product creation process from Product Management to Design  

Build and maintain a strong relationship with cross-functional teams and with interlinked departments to enable an efficient product creation process; ensure product excellence 

Prepare a consolidated detailed view of ranges and designs and business related topics - with respective audience in mind - by using relevant structure and content 

 

Leadership: 

Drive performance and development culture through #MYBEST 

Drive employee engagement, leading by example 

Identify and develop high-potential talents, to fuel the team's succession plan 

Look for opportunities to provide cross-functional experiences to identified high-potential talents from both, in and outside of the team 

Manage allocated SPW FTW category OPEX & T&E to fulfill business priorities 

 

KPI’s: 

Market P&L for SPW FTW (NS, Std Margin, Contribution) 

Sell Out all channels 

3-5 year SPW FTW category plan: achievement of key initiatives 

Brand & key categories NPS 

Execution excellence in brand concepts/stories 

Market share 

 

Key Relationships: 

Global BU SPW FTW 

Global BU team 

GCA BU FOS, FCC & VR team 

GCA Brand Marketing 

GCA Product Planning & Operations 

GCA PMO 

Omni-Channel Buying 

Product Sales 

Demand Planning, SCM, Finance (marketing ROI) 

Creation Center Shanghai 

 

Knowledge, Skills and Abilities: 

Ability to develop and implement strategy 

Proven leadership and management abilities especially in managing a diverse team (incl. remote management) 

Strong presentation/communication, negotiation and influencing skills, especially with senior stakeholders within a global matrix organization.  

Broad Marketing experience, with a distinct track record of success and expert Merchandising knowledge 

Strong cross-functional and stakeholder management experience across commercial functions (e.g. marketing, sales, etc.) and support functions (finance preferred), as well as different organizational levels (Global, Market, etc.) 

Strong industry knowledge, across divisions—footwear, apparel and accessories—and across all BUs.  

Expert understanding of Asian markets’ consumers, accounts, economic environment and commercial needs 

Thorough understanding of SPW FTW market and passionate about SPW sports and culture 

In-depth knowledge of SPW FTW products 

 

Requisite Education and Experience / Minimum Qualifications: 

10+ years of experience in merchandising/product, marketing, sales/retail required. Regional experience preferred.  

University degree in Business or equivalent professional experience, ideally in Sales and/or Marketing, MBA preferred 

Previous experience in managing a global matrix organization required  

Sporting goods industry experience required 

Fluent in English 

Fluent in local language (if applicable) preferred 

Has lived and worked in different cultures or has substantial experience working in regional teams 

Willingness to travel upwards of 20% of time