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Job Title: Director of Communications, Content
Classification: Exempt
Date: September 2024
About Us:
Working at Target means helping all families discover the joy of everyday life. We bring that vision to life through our values and culture. Learn more about Target here.
The Enterprise Communications team builds confidence, pride and advocacy for Target, connecting and counseling companywide to move our $100-billion business forward. Using our wide-reaching access and influence, we shape Target’s culture and protect and strengthen its reputation, and we help to drive traffic, sales and guest loyalty.
We’re looking for bold communicators and relationship-focused pros who think strategically and creatively and are committed to excellent execution and top-quality storytelling for all stakeholders. Comprised of everything from public relations and content and creative teams to executive communication and crisis management, Enterprise Communications offers a world-class canvas for communicators to serve Target’s millions of stakeholders.
The Content Director is responsible for co-leading the team that creates content across owned channels in partnership with the creative and platform teams, and Enterprise Communications as a whole. They ensure the team’s work reflects the style, voice and audience needs of the given channel, and develop content for high-profile, complex projects. They demonstrate leadership across Enterprise Communications, building partnerships and leading efforts across capabilities to support the broader team’s strategic roadmap and talent development.
As Director of Communications, Content, you will:
Co-lead the content team and develop best-in-class content talent, including:
Leading talent development routines for the team and participating in pyramid routines to ensure coaching and development, training and growth and ongoing recognition
Driving content team to strategize and execute, and bringing both business-led and audience-led content to life
Creating and maintaining a positive team culture by demonstrating behaviors consistent with Target’s values of Inclusivity, Connection and Drive
Overseeing contractors and their work to be in line with Target’s needs and expectations
Be responsible for quality content, including:
Editing content managers’ and contractors’ work to ensure clarity of message, tone of voice, and alignment to audience needs
Developing high visibility content that requires additional leadership and expertise, including but not limited to: Leadership announcements, material announcements, crisis, highly complex and time sensitive content
Setting and enforcing quality standards for content produced and establishing routines and development opportunities that continuously advance the work
Collaborate across communications leadership team to evolve our storytelling capabilities, including:
Owning storytelling strategy, health and evolution of content of owned channels, including one of the following:
corporate site content strategy and governance, press release process; or
internal email channels and social media accounts
Partnering with other directors to foster collaboration among creative, content, platforms & intelligence and team member engagement teams
Maintaining a sharp knowledge of content and media trends through conferences, benchmarking and consumption of the external landscape via a variety of internal and external experiences, resources and networks
Analyzing audience insights and fostering conversation and team actions that keep Target’s content evolving
Other duties as assigned
Core responsibilities of this job are described within this job description. Job duties may change at any time due to business needs.
About You:
College degree or equivalent experience
Minimum of 10 years of relevant corporate communications experience to include expertise across digital storytelling channels (email, web, social media), and the ability to influence channel selection based upon content and storytelling objectives
3+ years of progressive leadership experience
Experience building and developing a diverse team of functional experts, specifically in editorial, content and/or communications
Ability to manage ambiguity, facilitate meetings with senior leaders, resolve conflict, build consensus, establish rapport and collaborate effectively, internally and externally, across all levels of an organization up to and including the Leadership Team and board of directors
This position will operate as a Hybrid/Flex for Your Day work arrangement based on Target’s needs. A Hybrid/Flex for Your Day work arrangement means the team member’s core role will need to be performed both onsite at the Target HQ MN location the role is assigned to and virtually, depending upon what your role, team and tasks require for that day. Work duties cannot be performed outside of the country of the primary work location, unless otherwise prescribed by Target. Click here if you are curious to learn more about Minnesota.
This position may be considered for a Remote or Hybrid (known internally at Target as "Flex for Your Day") work arrangement based on Target's needs. A Remote work arrangement means the team member works full-time from home or an alternate location that's not a Target location, does not have a desk at a Target location and may travel to HQ up to 4 times a year. A Hybrid/Flex for Your Day work arrangement means the team member's core role may be performed either remote or onsite at a Target location depending upon what your role, team and tasks require for that day. Work duties cannot be performed outside of the country of the primary work location, unless otherwise prescribed by Target.Americans with Disabilities Act (ADA)
In compliance with state and federal laws, Target will make reasonable accommodations for applicants with disabilities. If a reasonable accommodation is needed to participate in the job application or interview process, please reach out to candidate.accommodations@HRHelp.Target.com.