About Us

WE is one of the largest communications and integrated marketing agencies in the world. We're independent, we're all about our people - both our clients and our employees - and we believe in the power of communications to move audiences to positive action.

For more than 40 years, we have been helping translate complex innovations into powerful, persuasive stories. Our sector expertise across key verticals - including technology, healthcare, consumer, and brand purpose - translates into insights and strategies that are informed, current and credible.

We work with companies that are embracing the ever-evolving digital world to reinvent themselves, to deliver new value to their customers to reach them in new ways and ultimately improve people's lives.

About the Role

We are on the hunt for a dynamic social media expert to join our high-performing team. If you are skilled at digital storytelling and have a passion for shaping the future of online engagement for some of the top brands and organizations in the world, you might be the perfect fit for us!  

The Director of Content and Channel Strategy leads content strategy and creative execution for agency clients. This position brings innovative thinking, proactive ideas and deep subject matter expertise to the table, leading strategic direction in digital storytelling. The director has a finger on the pulse of trends in social media, content strategies and digital experiences that drive brand awareness and engage audiences to action.  

Responsibilities

Provide proactive strategic counsel to day-to-day clients and senior leadership, shaping the digital footprint across corporate, consumer, and executive presence   

Lead and develop insight-based social media strategies that positively impact commercial and reputational goals   

Mobilize agency expertise and lead teams to deliver creative ideas and execute aligned with social platform constructs and audience understanding   

Manage day-to-day engagement with clients, define and manage priorities, deliver work on time and against the client and agency’s quality expectations   

Be financially accountable for developing scopes, managing budgets to the scope and ongoing client communications on budgets   

Support new business and identify and pursue organic growth opportunities 

Stay ahead of social media trends and emerging platforms, integrating them into our strategy and sharing with clients

 

Qualifications 7+ years of experience managing executive social media and digital experiences    Deep understanding of social media platforms including LinkedIn, Instagram, X, TikTok, YouTube and emerging platforms such as Threads and Bluesky  

Proven ability to deliver strong strategic counsel, critical thinking and creative ideation verbally in and writing  

Demonstrated ability to manage complex projects, be flexible and move at the pace of social

Excellent communication, data storytelling, insight-based strategy and presentation skills

Strong team collaboration abilities and client engagement skills.  

Experience supporting NGOs and regulated industries a plus 

If you're ready to push the boundaries of what's possible in social media, we want to hear from you! Join us and let's create something extraordinary together.  

Compensation

The base annual salary range for this role, applicable across all U.S. locations, is outlined below. The actual salary may vary based on several factors such as business requirements, job responsibilities, skills, experience, and geographical location.

Salary Range$125,000—$163,000 USDBenefits

As part of our commitment to the success and well-being of our team, regular employees working 20 hours or more per week are eligible for the following benefits:

Comprehensive benefits program including medical, dental, and vision coverage Generous time off including PTO, holidays, annual wellness break, summer Fridays and personal days 401k plan including company match and financial wellness support 16 weeks of paid parental leave for all employees 22-24 weeks paid parental leave when coupled with Short-term disability 2 weeks caregiver leave Support with home office equipment Bi-annual Wellness Credits Monthly Technology Credit (to offset internet / phone costs) Community Engagement Days Learning and Development Programs for our employees

Equal Opportunity: WE provides equal employment opportunity and does not discriminate against an employee or applicant because of age, race, color, religion, gender, national origin, veteran status, disability, sexual orientation, gender identity or expression, marital status, or other legally protected class status.

Diversity and Inclusion: WE values a diverse and inclusive workforce and is committed to creating a workplace where everyone thrives. We promote an atmosphere in which diversity of people and ideas are welcomed and valued. Diversity includes differences in race, religion, gender identity or expression, age, lifestyle, ethnic background and sexual orientation as well as differences in experiences and ideas.

As of April 2024, North America non-remote employees are required to come into the office 3 days a week.