The Role

The Director - Enterprise Sales (UK & Western Europe) at General Assembly (GA) is a senior sales leadership role responsible for both achieving their own individual sales quota and leading a team of Senior Account Directors to meet and exceed their respective quotas. This dual focus on personal sales performance and team leadership is crucial to driving overall sales growth and aligning sales objectives with Enterprise business strategy.

In addition to overseeing a team, the Director will directly contribute to sales performance through the development and execution of UK & Western Europe strategic sales plans for both new & existing accounts, ensuring the profitable achievement of sales goals, and fostering customer satisfaction.

This role requires a dynamic and hands-on leader who can drive personal sales, inspire the team, and ensure that all salespeople are meeting their individual quotas, while also supporting the overarching business objectives.

The Director - Enterprise Sales (UK & Western Europe) will report to the Chief Revenue Officer and align their team’s objectives with global sales strategy through active participation in strategic planning & execution.  

Roles and Responsibilities include:

The ideal candidate will be a hands-on, front-line sales leader, directly managing day-to-day sales discipline, forecasting, and pipeline management. You will have a proven track record in consultative sales with large, high-value clients, and you will lead by example—both in achieving your own quota and guiding your team to exceed theirs. A strong emphasis on both individual accountability and team collaboration will be critical to success in this role.

You will establish and maintain productive peer-to-peer relationships with customers and prospects, ensuring a balance between achieving personal sales targets and supporting your team in their growth. Key responsibilities include:

Sales Leadership: Lead by example in achieving your own sales quota, while actively managing, coaching, and holding the team accountable to their individual quotas. Strategic Direction: Develop and implement the sales strategy for the UK & Western Europe region, driving both individual and team sales growth while ensuring alignment with global business objectives. Team Management: Lead and develop a team of Senior Account Directors, fostering a culture of high performance, accountability, professional development, and ethical sales practices. Sales Forecasting & Pipeline Management: Own both your personal sales pipeline and the broader team’s forecast, ensuring accurate reporting and proactive management of sales opportunities Client Engagement: Cultivate and nurture relationships with senior stakeholders (C-level and VP level) at large enterprise clients, guiding the sales process from initial engagement to contract negotiation. Process & Technology Utilization: Drive efficiency in sales activities through the implementation of processes and leveraging technology to enhance sales effectiveness across the team.

Requirements and Experience:

Proven Track Record in Sales: At least 2 years of experience in leading a sales organization, and at least 5 years of a strong personal sales record and a history of success with consultative sales and enterprise-level accounts.

Market Knowledge: Experience selling corporate learning solutions is strongly preferred.

Strategic Sales Leadership: Extensive experience in developing long-term sales strategies, go-to-market plans, and driving both new business and existing service offerings.

Stakeholder Management: Senior-level experience managing and influencing C-suite and VP-level stakeholders at large enterprise organizations.

Team Leadership: Proven ability to hire, train, and build high-performance sales teams, fostering a culture of excellence and accountability.

Sales Process Expertise: Strong understanding of sales methodologies, forecasting, pipeline management, and how to effectively use CRM and other tools to manage sales activities.

Negotiation Skills: Experience leading contract negotiations, with a solid understanding of legal and financial terms.

Travel: Ability to travel as needed for client engagements, team management, and industry events.

Candidate Profile

5+ years of experience in driving enterprise sales and growth, securing new logos, managing large accounts ($500k+ annual revenue), and 2+ years experience leading sales teams. Proven success in selling to senior decision-makers at large companies ($5BN+ revenue ICP), particularly at the VP and C-suite level. Experience selling corporate learning solutions is strongly preferred. Comfortable designing, articulating, and executing complex client proposals. Highly organized and able to manage a robust pipeline of business development, sales, and partnership opportunities.

Competencies

Builds Effective Teams Business insight Drives vision and purpose Ensures accountability Manages complexity Strategic Mindset