Location(s):

Kenya

City/Cities:

Nairobi

Travel Required:

26% - 50%

Relocation Provided:

No

Job Posting End Date:

February 9, 2025

Shift:

Job Description Summary:

What You’ll Do For Us:

Plan & Integrate: Oversee the marketing plans and their integration within the designated country/region, working closely with the relevant bottler. Ensure these plans align with local commercial strategies, in collaboration with the Franchise team and bottler. This includes setting objectives, managing investments, tracking execution and success metrics, maintaining activity calendars, and spearheading innovation projects and integrated marketing campaigns.Input & Innovation: Provide valuable input on regional brand plans, including activities, calendars, and execution of allocated Direct Marketing Expenditure, while identifying local innovation opportunities.Co-Create & Amplify: Co-create market-level innovation projects and offer market insights for Operating Unit-led Integrated Marketing campaigns. Oversee the localization and real-time amplification of these campaigns within the country/region, offering feedback to the relevant Integrated Marketing team.Activate: Manage brand activation at the local level, including activations, consumer promotions, experiential marketing, and events, in coordination with bottlers.Lead & Support: Lead marketing preparations and participation in key business System Review meetings for the country/region. Support the coordination of Franchise routines, working in tandem with Franchise Managers.Procure & Comply: Collaborate closely with Platform services to ensure timely and compliant procurement processes related to brand activations.Represent & Collaborate: Serve as the key marketing representative for the designated country/region, ensuring the relevance, alignment, and effective implementation of marketing plans. Work in close partnership with the Franchise team and bottlers while collaborating across all functions to achieve targets measured by volume, share, and profit.

Role Requirements:

Bachelor’s degree in Marketing or related fields.10+ years of marketing and leadership experience.Direct experience in marketing activation.Experience working in cross-functional and cross-geographical teams is preferred.Strong ability to provide nuanced country/regional level input on marketing strategies and plans (e.g., consumer/shopper insights).Proven capability to develop relationships with key bottlers, ensuring alignment and buy-in on the marketing agenda.Attention to detail in coordinating local activation efforts with bottlers, managing calendars, resources, and metrics.Ability to customize campaigns for localization as needed.Expertise in media buying, in partnership with Marketing procurement, when necessary.

What We Can Do For You:

Iconic Brand: Join the team responsible for the world's most recognized brand and contribute to its next chapter.Global Exposure: Gain access to global marketing leaders, expand your network, and stay ahead with emerging digital platforms and marketing insights.Creative Team Culture: Be inspired by the best brand leaders and agencies worldwide, fostering a creative culture that encourages risk-taking and innovation.

Ready to embark on an exciting journey with us? Apply now and shape the future of marketing within our dynamic team.

Skills:

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.