El Segundo, CA, 90245, USA
15 days ago
Director- Global Marketing (Urban Decay)
Home (https://careers.loreal.com/en\_US/content/Home) / Job Search (https://careers.loreal.com/en\_US/jobs/SearchJobs) / 196731 Director- Global Marketing (Urban Decay) El Segundo, CA Apply now (https://careers.loreal.com/en\_US/jobs/ApplicationMethods?jobId=196731) Back Permanent El Segundo, CA Marketing Full - Time 14-Jan-2025 POSITION TITLE: Director, Global Marketing BRAND : Urban Decay Location: El Segundo, CA The Global Marketing Director will be responsible for driving the 360 launch plan strategy, the creative/product execution together with the activation & content development. S/he will help manage the development of the marketing panier as well as category growth worldwide. S/he will lead the liaison between all cross-functional teams. MAIN ACCOUNTABILITIES + Define the short and long-term global marketing strategy for the respective category + Develop innovative and out-of-the box product concepts + Identify portfolio gaps through market analysis, trend identification and consumer insights + Work closely with Product Development to drive product, benefits, vision and overall message based on market-relevant insights: global forecast, value analysis, brand profitability, development costs, etc. + Integrate strategic countries in the development process to build strong marketing plan according to international markets (competition, distribution, consumers) + Develop a strong 360 launch strategy for each product – own the consumer journey + Create an integrated, engaging and consumer-centric brand/product experience by taking a lead on conversion-driven content and digital first marketing mix + Develop creative content & communication strategies for the makeup portfolio (brand content, creator-led content, online & offline) consistent with the brand’s sense of purpose + Accompany the wider 360 teams in preparation of meetings + Responsible for product and content development timelines and senior management approvals to ensure on time delivery + Lead marketing presentations to senior management and international markets + Continue to grow core franchises; Identify key marketing opportunities to creatively drive brand awareness with maximum impact + Manage, train and develop team members REQUIREMENTS + Knowledge of global marketing and product development + Knowledge of international markets preferred + Highly creative + Out-of-the box thinker and able to produce innovative ideas + Strong pulse for trends + Excellent communication, presentation and concept-writing skills + Strong business acumen and understanding of beauty and color cosmetics as well as the Gen Z consumer + Deep understanding of the consumer journey and 360 activations + Digital understanding in relation to concepts/products/execution + Entrepreneurial spirit, attention to detail, customer-first mindset + Proven ability to multi-task and manage complexity + Ability to work in a fast-paced environment and against tight deadlines + Ability to interact effectively and professionally with cross-functional departments + Proficient in Microsoft Excel, Word and PowerPoint to demonstrate ideas, concepts and market findings (pie chart/bar graphs/etc.) KNOWLEDGE, SKILLS AND EXPERIENCE + Bachelor’s degree in Marketing or a related field preferred + Minimum of 6 years’ experience in the beauty industry, specifically in color marketing/development + Digital/360 experience Salary Range- 128k-180k + bonus
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