Director- Global Marketing (Urban Decay)
L'Oreal USA
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Director- Global Marketing (Urban Decay)
El Segundo, CA
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Permanent
El Segundo, CA
Marketing
Full - Time
14-Jan-2025
POSITION TITLE: Director, Global Marketing
BRAND : Urban Decay
Location: El Segundo, CA
The Global Marketing Director will be responsible for driving the 360 launch plan strategy, the creative/product execution together with the activation & content development. S/he will help manage the development of the marketing panier as well as category growth worldwide. S/he will lead the liaison between all cross-functional teams.
MAIN ACCOUNTABILITIES
+ Define the short and long-term global marketing strategy for the respective category
+ Develop innovative and out-of-the box product concepts
+ Identify portfolio gaps through market analysis, trend identification and consumer insights
+ Work closely with Product Development to drive product, benefits, vision and overall message based on market-relevant insights: global forecast, value analysis, brand profitability, development costs, etc.
+ Integrate strategic countries in the development process to build strong marketing plan according to international markets (competition, distribution, consumers)
+ Develop a strong 360 launch strategy for each product – own the consumer journey
+ Create an integrated, engaging and consumer-centric brand/product experience by taking a lead on conversion-driven content and digital first marketing mix
+ Develop creative content & communication strategies for the makeup portfolio (brand content, creator-led content, online & offline) consistent with the brand’s sense of purpose
+ Accompany the wider 360 teams in preparation of meetings
+ Responsible for product and content development timelines and senior management approvals to ensure on time delivery
+ Lead marketing presentations to senior management and international markets
+ Continue to grow core franchises; Identify key marketing opportunities to creatively drive brand awareness with maximum impact
+ Manage, train and develop team members
REQUIREMENTS
+ Knowledge of global marketing and product development
+ Knowledge of international markets preferred
+ Highly creative
+ Out-of-the box thinker and able to produce innovative ideas
+ Strong pulse for trends
+ Excellent communication, presentation and concept-writing skills
+ Strong business acumen and understanding of beauty and color cosmetics as well as the Gen Z consumer
+ Deep understanding of the consumer journey and 360 activations
+ Digital understanding in relation to concepts/products/execution
+ Entrepreneurial spirit, attention to detail, customer-first mindset
+ Proven ability to multi-task and manage complexity
+ Ability to work in a fast-paced environment and against tight deadlines
+ Ability to interact effectively and professionally with cross-functional departments
+ Proficient in Microsoft Excel, Word and PowerPoint to demonstrate ideas, concepts and market findings (pie chart/bar graphs/etc.)
KNOWLEDGE, SKILLS AND EXPERIENCE
+ Bachelor’s degree in Marketing or a related field preferred
+ Minimum of 6 years’ experience in the beauty industry, specifically in color marketing/development
+ Digital/360 experience
Salary Range- 128k-180k + bonus
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