Director / Head of Demand Generation

Location Preference: Bay Area CA, Austin, TX or Remote | Reports to: Head of Revenue Marketing

Who We Are

Bidgely (which means "electricity" in Hindi) is an AI-powered SaaS Company accelerating a clean energy future by enabling energy companies and consumers to make data-driven energy-related decisions. 

Ranked #7 in Applied AI on Fast Company’s list of Most Innovative Companies in the World, Bidgely is putting customers at the center of the clean energy future. 

 

What We Do

Powered by our unique patented technology, Bidgely's UtilityAI™ Platform transforms multiple dimensions of customer data - such as energy consumption, demographics, and interactions into deeply accurate and actionable consumer energy insights. We leverage these insights to empower each customer with personalized recommendations tailored to their individual personality and lifestyle, usage attributes, behavioral patterns, purchase propensity and beyond. 

How We Do It

From a distributed energy resources (DER) and grid edge perspective, Bidgely is advancing smart meter innovation with data-driven solutions for solar PVs, electric vehicle (EV) detection, EV behavioral load shifting and managed charging, energy theft, short-term load forecasting, grid analytics  and time of use (TOU) rate designs. Bidgely’s UtilityAI™ energy analytics provides deep visibility into generation and consumption for better peak load shaping and grid planning and delivers targeted recommendations for new value-added products and services. For more information, please visit www.bidgely.com or the Bidgely blog at bidgely.com/blog.

How You Fit In

Bidgely is looking for a strategic, creative, and data-driven Director of Demand Generation to lead our growth engine across every channel. You will own the development and execution of multi-channel programs that drive net-new pipeline, accelerate in-progress deals, and support account-based and expansion plays across our enterprise utility buyer landscape.

This highly visible role sits at the heart of our go-to-market strategy, working closely with Marketing Operations, Inside Sales, and Sales leadership. Your work will power top-of-funnel momentum and measurable revenue impact.

We’re looking for a strategic executor who can build and scale programs, map efforts to buyer journeys, optimize budget and tools, and ensure marketing is a growth catalyst for the business.

What You’ll Own and Drive

Full-Funnel Demand Generation Strategy:
Lead integrated demand generation across digital, email, paid, social, webinars, events, SEO/SEM, and ABM channels — aligned to target segments, buying committees, and sales priorities.

ABM and Segmentation Strategy:
Build segmented programs and nurture tracks tailored to key account clusters and buyer personas. Use signals, scoring, and behavior data to guide personalization and outreach.

Marketing + Sales Orchestration:
Partner with Inside Sales to ensure timely lead handoff, SAL conversion, and account prioritization. Be a bridge between marketing and BDRs to unlock opportunities.

Email & Content Activation:
Own and evolve our email marketing program — including solution-specific cadences, monthly newsletters, ABM nurtures, and more. Partner with PMM to drive content to turn insights into action.

Webinar & Event Strategy:
Lead Bidgely’s end-to-end webinar strategy, from content and promotion to follow-up and conversion. Support event selection, pre/during/post strategy, and drive meeting outcomes.

Channel Optimization & Experimentation:
Continuously test and improve campaigns, messaging, and conversion flows. Use data to refine strategy, allocate budget, and scale what works.

Tech & Tools Leadership:
Own and evolve our demand tech stack — including Marketo, Salesforce, Salesloft, LeadIQ, and beyond. Be value-driven in vendor usage and selection.

Social Media Strategy:
Own corporate social presence, executive thought leadership support, and employee advocacy. Drive organic, promoted, and paid options for amplification.

Outcomes-Driven Reporting:
Drive and report on KPIs such as sourced/influenced pipeline, SALs, SQLs, conversion rates, and program ROI. Collaborate with Marketing and RevOps to ensure insights are actionable.

What Makes You a Great Fit Must-Haves:

5–8+ years of B2B demand generation experience in SaaS or enterprise tech

Demonstrated success owning multi-channel campaigns that generate pipeline and revenue

Deep expertise with Marketo, Salesforce, and demand gen best practices, as well as intent data, attribution, and ABM platforms

Proficiency in website/landing page optimization, SEM/SEO/GEM

Strong understanding of MQL → SAL → SQL funnel metrics, attribution, and pipeline reporting

Experience with ABM, lead segmentation, nurture programs, and content-driven engagement

A hands-on approach to strategy and execution — end to end ownership from strategy, content, execution, reporting, and iteration 

Collaborative operator who can work closely with inside sales, product marketing, and broader revenue org.

A data-driven mindset — you monitor results in real time, optimize quickly, and know how to turn insights into action

High ownership mindset — you move fast, stay organized, align internally, execute effectively

Excellent writing, communication, and project management skills

Bonus Points:

Experience in the utility, energy, or clean tech industry

A personal or professional passion for the clean energy transition and how technology can accelerate it

Experience with inorganic growth and M&A i.e. Integrated Demand Generation experience for converging the pipeline and top of funnel as part of the post M&A execution 

What You Get

 

Perks

Growth Potential with a Startup: Seize the opportunity to grow with an innovative startup

Collaborative Environment: Work with a passionate team united by the goal of a clean energy future

Unique Tools: We provide all the tools you need to excel in your role

Exclusive Employee Discounts: Enjoy discounts on movie tickets, technology, pet insurance, and more!

Mentorship Programs: Opportunity to learn and receive mentorship from industry experts

Flexible Work Arrangements: Benefit from flexible working arrangements

Community Service Day: Participate in our community service day and give back

Benefits

Medical, Dental and Vision Insurance coverage from day one 

HSA, FSA and DCFSA plans 

401(k) Plan

Flexible Paid Time Off

Annual wellness stipend

Annual professional development stipend

Paid Parental Leave

Bereavement leave

Mental Health and wellness resources for your whole family 

Compensation

The salary range for this position is $130,000-$150,000 + bonus

 

In accordance with the California Equal Pay and Pay Transparency laws , the approximate annual base compensation range is listed above. The actual offer, reflecting the total compensation package and benefits, will be determined by a number of factors including the applicant's experience, knowledge, skills, and abilities, as well as internal equity among our team. 

Location

Bay Area CA, Austin, TX or Remote

Diversity, Equity, Inclusion and Equal Opportunity 

At Bidgely we’re on a mission to make a difference and build a workplace where every unique voice is heard and celebrated. Here, we believe that celebrating the unique backgrounds, perspectives and abilities of every employee makes an impact not only for our company internally but also for our clients, customers and community. We are an equal opportunity employer and believe that the inclusive atmosphere we build together will enable every person to grow, contribute and thrive. Our hiring decisions are based on your skills, talent, and passion – not on your background, gender, race, age, or the quirky way you dance at office parties.

 

Bidgely is an EVerify employer