MEXICO VIRTUAL OFFICE, MX
8 hours ago
Director Market Development Guadalajara

Location(s):

Mexico

City/Cities:

Mexico

Travel Required:

Relocation Provided:

Job Posting End Date:

March 3, 2025

Shift:

Job Description Summary:

Our products are available to consumers in more than 200 countries and territories. The brands are brought to our consumers through a network of independent, Company-owned or controlled bottling plants, as well as distribution operations who manufacture, package, merchandise, and distribute the finished branded beverages to our customers and vending partners. The Franchise Manager serves as the primary point of contact representing the total region portfolio and will steward the development of the brands with primary accountability of growing revenue, volume, share and transactions through. We are looking for candidates with bottling or general management experience that can build relationships and execute our strategies across our network.  

What You’ll Do for Us 

Responsible for all plans alignment with bottling partner(s) and ensure a collaborative agenda, also serving as a transformational agent within our way of working with

Coordinate within the Company in conjunction with other Business Areas serving as a main point of contact with bottling partner

Monitors performance versus execution objectives, re-plans as necessary and provides feedback to key stakeholders. Also, manages discretionary budgets based on regional need.  

Responsible for collaborating on the contingency plan to deliver annual business plan performance in channels to include revenue, volume, share, net outlets, SOVI (share of visual inventory), and pricing. 

Standardizes common approach to capability building based on bottler segmentation. 

Assesses local Bottler commercial capabilities against established commercial strategies and objectives using the core measures within the Global Commercial Leadership Diagnostic Analysis Model; identifying gaps and develops action plans to improve capabilities. 

Coordinate's training/development enables more effective processes, scorecards and business routines to achieve the annual business plan. 

Provides Bottler performance feedback to Franchise Leadership “serving as voice of the market.” 

Monitor's market conditions and reports competitive activity to management, Bottler and local associates in order to understand program effectiveness and any implementation barriers. 

Work with Commercial Manager to support the development of commercial stewardship bi-monthly planning stewardship. 

Responsible for negotiation and resolving bottling contracts and National Supply Chain agreements as well as governance agreements and manages governance routines. 

Qualifications & Requirements 

Bachelor’s degree; Master’s degree is preferred.  

+8 years in CPG organization responsible for direct sales, key account or franchise management with P&L responsibility.  

Must have experience as a Business Partner with direct Bottler or manufacturing experience in the Food and Beverage industry and how to develop capacity plans to meet customer demand. 

Must have experience with annual business planning, forecasting, customer and distributor management and demonstration a track record for delivering positive revenue results.  

Demonstrate passion for selling, negotiating, relationship building in an entrepreneurial environment.  

Understanding of channel marketing, syndicated marketing research and competitive analysis and how to utilize this knowledge to drive sales.   

Must possess excellent relationship building skills, as well as strategic leadership abilities  

The ability to influence outcomes and be persuasive are ideal 

 

What We Can Do For You 

Iconic Brand: Work on the most recognized brand in the world and be part of developing the brands next chapter. 

Exposure to World Class Leaders: Availability to global marketing leaders that will expand your network and exposure you to emerging digital platforms and marketing insights. 

Learning Culture: Access to resources such as Coke University, LinkedIn Learning and management programs that give you the resources to continually develop your skills and knowledge. 

Skills:

Annual Business Planning, Business Plan Implementation, Capacity Planning, Channels Strategy, Contract Management, Customer Relationship Management (CRM), Distribution Operations Management, Financial Performance Management, Negotiation, Strategic Leadership, Teamwork

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

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