Zycus is looking for a Director GTM Marketing We are a leader in cognitive procurement and are looking for an experienced GTM Marketing individual as part of our endeavor to drive the next phase of growth. The role entails product messaging and positioning, competitive intelligence, and liaising with cross functional teams to ensure better commercialization of our flagship products.The ideal candidate will have experience in enterprise software/SaaS product marketing with a proven track record of developing differentiated messaging and positioning. Experience in the areas of AI/ML and automation product marketing is desirable but not necessary.
Job Description:Demand Generation Understand the nuances of each market and develop market specific content & digital marketing plan to build awareness, interest, and consideration. Plan and manage integrated demand generation campaigns across different channels. E.g., email campaigns, PPC ads, LinkedIn paid campaigns etc. to build pipelines. Experience in Account Based Marketing campaigns (less about the technology, but more about the thought process) Planning and organizing roundtables & events (ground events / webinars) either own or 3rd party to generate leads. Optimize campaigns to maintain channel efficiency. Identify new channels for developing the sales pipeline. Generate relevant content covering whitepapers, e-books, case studies, blogs, research reports etc. Develop key partnerships with third parties like research houses, technology partners, knowledge partners etc. for running joint marketing programs. Build competitive intelligence and create shadow marketing programs. Identify relevant local PR / publications to drive branding initiatives.Teamwork & Collaboration Collaborating with internal stakeholders and cross functional teams to gather knowledge sources for working on all content and demand generation activities. External vendor and partner management wherever required. Engaging with industry influencers and creating a strong network of thought leaders