As the Director - Marketing, you will develop and implement strategic marketing plans to drive profitable growth across assigned areas of Wesco’s business. You will be responsible for overseeing departmental planning and program execution in support of Wesco’s products, services or business lines. You will leverage an understanding of the industry and global market dynamics to develop and execute impactful marketing strategies and programs. You will also be responsible for fostering Wesco’s corporate culture and values within the team and across the broader organization.
Responsibilities:
Work with leadership teams to develop, implement, and manage high-level marketing, strategies and plans for assigned strategic business units or functional areas, using a balanced approach that includes market intelligence, customer engagement, sales enablement, market awareness and demand generation. Align with marketing management to establish and utilize defined performance metrics, reports and dashboards to measure progress against core accountabilities, including campaign effectiveness, sales growth and profitability, operational efficiency, vendor and agency management and budget administration, adjusting programs accordingly. Develop and manage assigned strategic relationships with external stakeholders including suppliers, technology partners and industry influencers, with a focus on driving mutual profitable growth. Collaborate with sales and marketing management and other functional groups to ensure a high level of alignment and program orchestration. Ensure high impact internal and external marketing communications in support of the Wesco brand to internal and external target audiences. Support ongoing team development and make recommendations to drive functional excellence, efficiency and impact.Qualifications:
Bachelors Degree - Marketing, business, analytics, communications, public relations required; Masters Degree - MBA preferred 10+ years experience in marketing, branding, communications, business development or related functions 5 years managing high performance marketing teams, including recruiting, developing and managing on-site and remote personnel 5 years experience in a business-to-business (B2B) industry or equivalent Strong business acumen with a proven ability to maximize external market growth drivers, technology trends and differentiated competitive positioning High level of digital dexterity, with experience using enterprise level technology platforms Ability to effectively communicate across all mediums and with all levels of the organization Significant experience in strategic planning and management of programs, resources and budgets Ability to successfully navigate complex global matrix organizations Excellent project management skills and ability to handle wide range of concurrent activities Ability to travel up to 25%Wesco International, Inc., including its subsidiaries and affiliates (“Wesco”) provides equal employment opportunities to all Wesco International, Inc., including its subsidiaries and affiliates (“Wesco”) provides equal employment opportunities to all employees and applicants for employment. Employment decisions are made without regard to race, religion, color, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, or other characteristics protected by law. US applicants only, we are an Equal Opportunity and Affirmative Action Employer.
Los Angeles Unincorporated County Candidates Only: Qualified applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance and the California Fair Chance Act.