Director Marketing and Advertising - New York, NY
Anywhere Real Estate
**Essential responsibilities** :
+ Oversee high-volume production of marketing collateral and field enablement materials to support a large team of real estate agents, acting in a fast-paced and dynamic environment.
+ Lead a team of five marketers to drive marketing strategy, production and execution for Manhattan region.
+ Partner with regional marketing colleagues to enhance existing programs and/or create custom initiatives and solutions for the local market and agents.
+ Coach, develop and lead marketing staff to achieve scorecard goals and drive professional development of the team.
+ Meet with potential, active and top-tier agents to create the Sotheby’s International Realty value proposition aid with agent promotion, and drive marketing strategy.
+ Work closely with VP of Marketing and Brokerage Managers to strategize marketing goals and achieve sales goals; manage the regional annual marketing budget.
+ Monitor the local competitive landscape and provide observations and analysis to the VP of Marketing to inform how the business can protect and grow its market share.
+ Lead creation of innovative and impactful marketing collateral to support high-visibility properties and agents across print and digital media.
+ Market and roll out new and special company initiatives including conducting staff and agent training in local offices and virtually.
**Qualifications** :
+ 6-10 years of marketing or agency experience; experience in the real estate industry preferred.
+ Ability to work in a fast-paced and dynamic environment, with high production workloads and a diverse set of stakeholders.
+ People Management experience required. Experienced people leader with success record of coaching and motivating teams.
+ Strong and effective communicator both verbally and written; ability to interact with diverse groups of customers and agents, as well as ability to speak to an executive audience.
+ Detail-oriented, with an ability to manage multiple projects in parallel and work cross-functionally and across geographies.
+ Creative outlook with a passion for building innovative marketing; strategic mindset to help guide the Sotheby’s International Realty brand in the Manhattan market.
+ Partner- or client-management experience a plus.
EEO Statement: EOE including disability/veteran
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