New York, NY, 10176, USA
18 hours ago
Director Marketing and Advertising - New York, NY
**Essential responsibilities** : + Oversee high-volume production of marketing collateral and field enablement materials to support a large team of real estate agents, acting in a fast-paced and dynamic environment. + Lead a team of five marketers to drive marketing strategy, production and execution for Manhattan region. + Partner with regional marketing colleagues to enhance existing programs and/or create custom initiatives and solutions for the local market and agents. + Coach, develop and lead marketing staff to achieve scorecard goals and drive professional development of the team. + Meet with potential, active and top-tier agents to create the Sotheby’s International Realty value proposition aid with agent promotion, and drive marketing strategy. + Work closely with VP of Marketing and Brokerage Managers to strategize marketing goals and achieve sales goals; manage the regional annual marketing budget. + Monitor the local competitive landscape and provide observations and analysis to the VP of Marketing to inform how the business can protect and grow its market share. + Lead creation of innovative and impactful marketing collateral to support high-visibility properties and agents across print and digital media. + Market and roll out new and special company initiatives including conducting staff and agent training in local offices and virtually. **Qualifications** : + 6-10 years of marketing or agency experience; experience in the real estate industry preferred. + Ability to work in a fast-paced and dynamic environment, with high production workloads and a diverse set of stakeholders. + People Management experience required. Experienced people leader with success record of coaching and motivating teams. + Strong and effective communicator both verbally and written; ability to interact with diverse groups of customers and agents, as well as ability to speak to an executive audience. + Detail-oriented, with an ability to manage multiple projects in parallel and work cross-functionally and across geographies. + Creative outlook with a passion for building innovative marketing; strategic mindset to help guide the Sotheby’s International Realty brand in the Manhattan market. + Partner- or client-management experience a plus. EEO Statement: EOE including disability/veteran
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