Overview We’re looking for a Director of Audience Strategy to work with clients in the Food & Beverage and/or Hospitality industries. We are looking for: A master simplifier. With an abundance of data and a complex tech infrastructure, our strength lies in distilling and simplifying—helping clients and partners avoid the trap of being data-rich but insight-poor. Equal parts art & science (maybe a little heavier on the “art”). Data analysis reveals the facts, but storytelling gives them meaning. Driven by curiosity, grounded in action. Questions guide our thinking, but true learning happens when we turn insights into action. Connectors. Strong relationships are core to our approach—whether with clients, partners, or teammates. What You’ll Achieve Omni-channel Campaign Audience Strategy Work with clients and internal team(s) to develop comprehensive Audience Strategies for campaigns throughout the year Define & understand campaign-specific target(s) with greatest opportunity to achieve respective campaign objectives Provide Go-To-Market Audience recommendations using available 1P, 2P, and 3P data across both paid media and owned channels Document campaign findings, articulate audience-specific performance, and socialize; leverage findings in future strategies Proactive Customer Planning Support proactive, ongoing efforts to understand key customer segments and socialize findings & recommended actions with internal and external clients. Data Strategy & Evolution In partnership with team leadership, maintain awareness of and support client data strategy/approach and evolution Ensure regular documentation of standard processes and success; socialize with leadership when needed Periodically support client and new team member onboarding efforts fostering broader understanding of data & tools available, existing processes, and capabilities. Client Interface & Communication Skills Frequent face-to-face client presence and collaboration, presenting and selling ideas to our client in partnership with cross-functional team. High-quality presentation, storytelling, communication and idea articulation skills are a must. Who You Are What you’ll bring with you: 7-10 years of relevant professional experience in building & implementing data driven marketing/audience strategies across paid media and/or CRM/lifecycle Understand, interpret and synthesize complex datasets from multiple sources (ex. CRM, media, social, and web analytics platforms) into a clear narrative for strategic decision-making Identify audience trends, gaps, and opportunities across touchpoints (e.g., acquisition, retention, loyalty) Develop and refine audience segmentation frameworks using behavioral, demographic, and psychographic data Prioritize high-value audiences based on performance metrics and business goals Ability to analyze audience performance across channels to determine what’s working, what’s not, and why Experience partnering with data science teams to use predictive modeling, lookalike modeling, and churn propensity analysis. Use of advanced analytics to inform personalization strategies and customer journey design. Ability to connect audience insights to broader business goals, translating data into strategic recommendations. Understand how to quantify (and socialize) the impact of audience strategies on revenue, media efficiency, and customer lifetime value. Excellent verbal and written communication skills with keen attention to detail, including the ability to produce high-quality decks and present with confidence to senior marketing leaders Willing to perform both strategic and tactical functions Ability to manage multiple high-priority projects in a fast-paced setting Familiarity with enterprise-level MarTech solutions used for onboarding data and activating across paid & owned channels (ESPs, CDPs, DMPs, DSPs, and/or identity solutions); Experience with Epsilon PeopleCloud Cleanroom and Epsilon 3p Data Sources is a plus Experience in consultative client engagements; Media &/or Digital Agency experience is a plus High intellectual curiosity, drive, and proactivity - always striving to self-educate and remain up to speed on the latest industry trends Comfortable leading/mentoring junior team members Quick Service Restaurant/Hospitality Industry experience Bachelors Degree required Flexibility to travel as needed is required Why you might stand out from other talent: Adaptability to different environments, personalities, and challenges; can find common ground with a wide variety of people. Decisive and clear leader, instilling confidence. Also collaborative, inviting input from others before making decisions. Problem solving skills – intelligence that is practical, not just theoretical; quick thinker who can navigate complex situations and offer creative solutions, enhancing leadership credibility. Project confidence tempered by humility. Approachable and open to feedback – secure, not arrogant. Click here to view how Epsilon transforms marketing with 1 View, 1 Vision, 1 Voice. Additional Information When You Join Us, We’ll Create Something EPIC Together Epsilon is a global data, technology and services company that powers the marketing and advertising ecosystem. For decades, we’ve provided marketers from the world’s leading brands the data, technology and services they need to engage consumers with 1 View, 1 Vision and 1 Voice. 1 View of their universe of potential buyers. 1 Vision for engaging each individual. And 1 Voice to harmonize engagement across paid, owned and earned channels. Epsilon’s comprehensive portfolio of capabilities across our suite of digital media, messaging and loyalty solutions bridge the divide between marketing and advertising technology. We process 400+ billion consumer actions each day using advanced AI and hold many patents of proprietary technology, including real-time modeling languages and consumer privacy advancements. Thanks to the work of every employee, Epsilon has been consistently recognized as industry-leading by Forrester, Adweek and the MRC. Epsilon is a global company with more than 9,000 employees around the world. Epsilon has a core set of 5 values that define our culture and guide us to create value for our clients, our people and consumers. We are seeking candidates that align with our company values, demonstrate them and make them meaningful in their day-to-day work: Act with integrity. We are transparent and have the courage to do the right thing. Work together to win together. We believe collaboration is the catalyst that unlocks our full potential. Innovate with purpose. We shape the market with big ideas that drive big outcomes. Respect all voices. We embrace differences and foster a culture of connection and belonging. Empower with accountability. We trust each other to own and deliver on common goals. Because You Matter As an Epsilon employee, you deserve perks and benefits that put you, your family and your finances first. Our benefits encompass a wide range of offerings, including but not limited to the following: Time to Recharge: Flexible time off (FTO), 15 paid holidays Time to Recover: Paid sick time Family Well-Being: Parental/new child leave, childcare & elder care assistance, adoption assistance Extra Perks: Comprehensive health coverage, 401(k), tuition assistance, commuter benefits, professional development, employee recognition, charitable donation matching, health coaching and counseling Epsilon benefits are subject to eligibility requirements and other terms. Epsilon is an Equal Opportunity Employer. Epsilon’s policy is not to discriminate against any applicant or employee based on actual or perceived race, age, sex or gender (including pregnancy), marital status, national origin, ancestry, citizenship status, mental or physical disability, religion, creed, color, sexual orientation, gender identity or expression (including transgender status), veteran status, genetic information, or any other characteristic protected by applicable federal, state or local law. Epsilon also prohibits harassment of applicants and employees based on any of these protected categories. Epsilon will provide accommodations to applicants needing accommodations to complete the application process. Please reach out to LeaveofAbsence@epsilon.com to request an accommodation. For San Francisco Bay and Los Angeles Areas: Epsilon will consider for employment qualified applicants with criminal histories in a manner consistent with the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance and San Francisco Police Code Sections 4901-4919, commonly referred to as the San Francisco Fair Chance Ordinance. Applicants with criminal histories are welcome to apply. #LI-SJ1