Director of Brand Management Location: Fort Wayne, IN Level: Salaried Company - Division: Do it Best - Marketing and Ecommerce Reports To: Vice President, Marketing and Ecommerce Travel: Markets About the Role: The Director, Brand Management is a critical leadership role within the Marketing and Ecommerce division at Do it Best, driving growth and innovation for our $300MM+ private label brand portfolio. The Director, Brand Management will be responsible for establishing and executing a comprehensive private label strategy, working cross-functionally to align assortment architecture, sales strategies, and marketing initiatives. This role requires a dynamic leader who excels in category management, portfolio growth, and leveraging data-driven analytics to optimize SKU productivity and profitability. The Director will act as a champion of private label brands, ensuring their success in the marketplace and their alignment with overall business goals. If you have experience working in roles such as VP Brand Development, CPG Marketing Director, or a similar leadership position in marketing or merchandising, we strongly encourage you to apply. Responsibilities include: + Lead and grow a $300MM+ brand portfolio, delivering measurable increases in sales and margin while driving strategic alignment across the organization. + Develop and implement an assortment architecture strategy for private label products, optimizing SKU productivity and ensuring alignment with consumer needs and business objectives. + Establish and manage a company-wide private label strategy and process in collaboration with merchandising, marketing, and sales teams. + Champion private label brands with internal teams, members, and customers, ensuring alignment across all channels and touchpoints. + Provide thought leadership on private label brand management, positioning Do it Best as an industry leader in retail private label strategy. + Drive go-to-market execution for new and existing private label brands, leveraging insights from category management and trade marketing. + Collaborate with internal and external stakeholders to ensure seamless execution of product launches and promotional strategies. + Oversee P&L management for the private label portfolio, ensuring profitability and long-term success. + Leverage data-driven analytics to guide decision-making, identify growth opportunities, and refine brand strategies. + Partner with Ecommerce and Digital Marketing teams to align online and offline strategies for private label brands. + Drive category growth strategies by developing and executing impactful go-to-market plans across diverse channels + Refine and manage brand portfolios to improve profitability and align with company growth objectives, achieving measurable gains in gross margin and revenue. + Drive brand growth and profitability by developing consumer-focused strategies and optimizing product portfolios to meet customer needs and market opportunities. + Develop and execute category strategies that include product innovation pipelines, go-to-market plans, and white space opportunities to achieve sustained sales growth. + Provide leadership and direction to a diverse team, fostering collaboration across functions to achieve organizational goals. + Foster the growth and development of team members by providing mentorship, coaching, and opportunities for skill-building, ensuring a high-performing and collaborative team culture. Education and Experience: + 10-15 years of experience in marketing, merchandising, or brand management, with a strong focus on category management, private label, or CPG. + Experience in retail required. + Proven track record of growing brand portfolios and driving measurable business results. + Retail experience strongly preferred, particularly in private label or category management. Skills and Abilities: + Expertise in marketing strategy, portfolio management, and go-to-market execution. + Strong analytical and problem-solving skills, with a data-driven approach to decision-making. + Exceptional leadership abilities with a track record of building and developing high-performing teams. + Entrepreneurial mindset with a passion for innovation and delivering on a strong vision. + Ability to collaborate and partner effectively across all divisions, including merchandising, sales, and marketing. + Proficiency in trade marketing, P&L management, and digital marketing strategies. + Excellent communication skills, with the ability to influence and inspire internal and external stakeholders. Additional Considerations: + Experience with technical marketing and innovation is a plus. + Familiarity with Ecommerce strategies and digital marketing execution is highly desirable. + A background in data-driven analytics and using insights to drive business strategies is preferred. Benefits available to you: + Full insurance benefits package including Medical, Dental, & Vision + Paid time off to foster work/life balance + Profit sharing + Bonus Pay opportunities + Retirement funding opportunities + Education reimbursement + Health club reimbursement + Career advancement opportunities About Do it Best: We’re the only US-based, member-owned hardware, lumber, and building materials co-op in the home improvement industry. We proudly serve thousands of locations in over 50 countries, offering exceptional merchandise and services driving us to nearly $5 billion in annual sales. Our goal is to help our members grow and achieve their dreams. Culture: Each team member is valued as an individual - with their intrinsic value at the forefront. We prioritize your career growth through one-on-one training, conferences, tuition assistance, mentoring and more. We encourage authentic relationships by hosting social events and fostering a culture where lasting friendships are made. In fact, the three most valued aspects of being a part of the Do it Best team are the culture, the compensation, and the level of fulfillment that each team member experiences from their role. Our Philosophy: Serving others as we would like to be served Our Mission: Making the best even better Our Goal: Helping members grow and achieve their dreams