Company Description

Joining Minor means you become a partner in a diverse, expanding global organisation with limitless opportunities to thrive and achieve. Minor International includes three key business units: Minor Hotels, Minor Food, and Minor Lifestyle. 

Minor Hotels is an international hotel owner, operator and investor, currently with a diverse portfolio of over 530 properties. Through our Anantara, Avani, Elewana, Oaks, NH Hotels, NH Collection, nhow and TIVOLI properties, Minor Hotels operates in 50+ countries across Asia Pacific, the Middle East, Africa, the Indian Ocean, Europe and South America.

Minor Hotels AU & NZ is a proud leader in strata titled accommodation management with numerous Hotels, Resorts and Residential Apartment buildings throughout Australia and New Zealand.

Job Description

With 65+ hotels across Australia and New Zealand (and more on the horizon!), Minor Hotels is on an exciting growth journey. We’re seeking an influential Director of Brand Marketing to join our dynamic Brand and Marketing team at our Corporate Office in Brisbane’s CBD. This newly created, national role offers the chance to lead the brand’s evolution across Australasia, shaping impactful campaigns, PR strategies, and brand initiatives that resonate with our audiences.

In this strategic role, you’ll collaborate closely with operational and commercial leaders to craft a seamless and elevated brand experience, ensuring consistency and excellence across all guest touchpoints. You will drive both operational brand strategy and customer experience, using data-driven insights to strengthen consumer preference, enhance satisfaction, and deliver measurable growth. As a key brand ambassador, you’ll develop tools and training programs to empower our teams to live the brand values at every level.

This is a career-defining role that champions innovation, setting new benchmarks for brand impact and customer experience. You’ll play a pivotal role in the success and growth of Minor Hotels across the region, ensuring our brand consistently exceeds expectations.

Key Responsibilities Include:

Lead the development and implementation of brand marketing initiatives across Minor Hotels Australasia, ensuring impactful launches and alignment with global and regional strategies.Focus on operational brand strategy and success, ensuring the consistent delivery of brand standards and customer experience across all touchpoints.Continuously optimize brand operations to drive operational efficiency, customer satisfaction, and long-term brand loyalty across Minor Hotels in Australasia.Drive brand transformation programs for Minor Hotels in the Australasia region, collaborating with cross-functional teams and creative partners.Manage and enhance the social media presence for all Minor Hotels brands in the region, ensuring alignment with brand standards across owned, earned, and paid media.Spearhead public relations and influencer strategies, working with PR agencies to enhance media relations, brand storytelling, and crisis communication.Identify and implement brand partnerships to boost awareness and enhance brand perception and preference.Provide opening support for new hotels, ensuring pre-opening brand elements are executed seamlessly.Collaborate with the global team to implement brand tracking initiatives and measure the success of key campaigns.Act as a brand champion, ensuring all communications and marketing efforts align with the brand promise and drive positive consumer perception.

Qualifications

To be successful in this role, you will bring the skills, attributes, and qualifications needed to drive impactful brand initiatives and foster business growth:

Relevant qualifications in Marketing, Communications, or a related field, with demonstrated experience in brand management or a similar leadership role.Minimum 6 years of experience in brand marketing within a large organisation, with a proven track record of developing and implementing successful brand marketing initiatives that drive brand growth and consumer engagement.A strong ability to understand business objectives and translate them into effective brand programs that support organisational goals.Proven experience analysing consumer insights through data and research to inform omnichannel marketing campaigns, including influencer strategies.Strong organisational and project management skills with experience driving cross-functional teams and external agencies to exceed expectations.Leadership experience in guiding and mentoring teams, fostering collaboration, and empowering others to deliver results aligned with brand vision.Exceptional interpersonal skills to build strong relationships, influence stakeholders, and find innovative solutions in complex environments.A team player with a growth mindset, a “can-do” attitude, and the willingness to take on projects outside the typical scope to support team success.

Additional Information

Join our positive and vibrant team and be rewarded with these team benefits:  

Highly competitive salary, which is negotiable based on experience  50% discounts on accommodation across all Minor Hotel brands in Australia and New Zealand20% team member’s friend and family discount on accommodation across all Minor Hotel brands in Australia and New ZealandAccess to Minor Hotels ANZ paid parental leave benefitsAdditional paid leave including Birthday and Study leaveEducational Financial support may be available to those who undertake development relevant to the company’s business requirementsNIB Insurance discounts  Discount savings and cash back from over 400 popular retailers in Australia and New ZealandEntertainment and experience discounts (Opera Australia; Australia Zoo; BRG Brands- Experience oz, Adrenaline and RedBalloon)Discount on Furniture50% off The Coffee Club VIP membership and discount on Minor Hotels F&B outlets across the globeWellbeing programs with Uprise (EAP)Wellness Programs at Elysia Wellness retreat Accommodation, all F&B, all Wellness Activities, Spa Treatments (depends on length of program to how many) and Wellness one on one consults.

Our people drive the success of our business, so we will invest in your skills to allow you to grow and progress through your career. You'll feel at home as part of a close team who thrive on delivering exceptional guest experiences and working in a company focused on ensuring the best work place culture.

Currently, we are only accepting applications from candidates who have working rights within Australia or New Zealand.