Description We are in search of a Director of Conversion Rate Optimization for our team located in Howell, New Jersey, United States. This role is pivotal in our industry, responsible for improving our online presence and optimizing our conversion rates. The Director of Conversion Rate Optimization will use various tools and techniques including Adobe Creative Cloud, Content Management System (CMS), CRM, Facebook Insights, Google Ad, and AB Testing. This is an exciting opportunity for those who have a knack for advertisements, analytics, blogging, and brand awareness. Responsibilities: • Utilize Adobe Creative Cloud and CMS to create impactful marketing content • Leverage CRM systems to maintain and manage customer relationships • Use Facebook Insights and Google Ad to enhance our online visibility and engagement • Conduct AB Testing to optimize and improve our conversion rates • Develop and implement effective advertisement strategies to boost our brand awareness • Employ analytics tools to track, measure, and report on campaign performance • Create engaging blog content to attract and retain our target audience • Execute strategies to improve our brand's awareness and online presence. Requirements • Proven expertise in Adobe Creative Cloud for designing and optimizing visuals • Proficiency in using Content Management System (CMS) to manage website content • Experience with Customer Relationship Management (CRM) software for tracking customer interactions • Familiarity with Facebook Insights for analyzing social media performance • Comprehensive knowledge of Google Ad platform for creating and managing online campaigns • Demonstrable experience in AB Testing for improving website conversion rates • Ability to create compelling Advertisements with a focus on conversion • Strong skills in Analytics to monitor and report on campaign performance • Experience in Blogging and content creation to drive traffic and engagement • Deep understanding of Brand Awareness strategies and how to implement them effectively Innovation starts with people.® Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles. Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more. All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information. © 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use (https://www.roberthalf.com/us/en/terms) .