The SHOW comes alive at MGM Resorts International
Have you ever wondered what it would be like to work in a place full of excitement, diversity, and entertainment? Are you enthusiastic about being a team player in one of the most fascinating industries in the world? At MGM Resorts, we seek individuals like YOU to create unique and show-stopping experiences for our guests.
THE JOB:
The Director of Digital Marketing Analytics will act as an analytics leader & expert, driving insights and recommendations through the analysis of digital marketing data across media, email, web, and app channels. This role focuses on channel trends, attribution modeling, media performance, email performance, digital campaign effectiveness, A/B testing, digital customer engagement, booking behaviors, and more. The position includes leading a team of analysts responsible for evaluating media, email, web/app, and merchandising packages across digital platforms, and delivering actionable insights and recommendations to business partners. This individual will support a top-tier Digital Marketing & Customer Analytics team. As part of our team, you'll collaborate with professionals across our portfolio of casino resorts in North America, as well as corporate executives, to implement digital analytics initiatives that drive business success.
THE DAY-TO-DAY:
Oversee the analysis of digital marketing data across media, email, web, and app channels, focusing on performance metrics, customer engagement trends, and user behavior.
Develop and implement an end-to-end analytics roadmap that supports the business's digital marketing strategy.
Develop and present strategic insights and recommendations based on data analysis to optimize digital marketing campaigns, improve customer experiences, and drive conversions.
Monitor and evaluate channel trends, attribution models, and the effectiveness of digital campaigns.
Provide recommendations for continuous improvement and lead A/B testing initiatives to test hypotheses, validate strategies, and optimize digital marketing efforts across campaigns and web/app platforms.
Query, analyze, and interpret complex data sets to uncover actionable insights. Ensure data accuracy and integrity by performing regular quality checks and validation.
Stay up to date with the latest digital marketing tools and technologies, ensuring that the team leverages the most effective solutions for data collection, analysis, and reporting.
Manage and mentor a team of digital marketing analysts, ensuring the delivery of high-quality analysis and actionable insights. Foster a collaborative and growth-oriented team environment.
Analyze customer journeys across digital marketing channels and web/app, identifying opportunities for enhancement and developing strategies to improve engagement and conversion rates.
Partner with multiple teams to ensure alignment on digital marketing strategies and to implement data-driven initiatives that move the business forward.
Prepare and present analytical findings, insights, and recommendations to senior leadership and business partners, ensuring clarity and actionable outcomes.
THE IDEAL CANDIDATE:
Bachelor's Degree in Business Management, Finance, or related fields, or equivalent education and experience
4+ Years of experience in the relevant subject area expertise (e.g. industry or function) with experience in driving business performance through operational insights and analytics, or prior relevant experience
Experience in writing and executing SQL, Python, Azure Databricks
Proven ability to drive business performance through operational insights and analytics
THE PERKS & BENEFITS:
Wellness incentive programs to help you stay healthy physically and mentally
Access to company hotel, food and beverage, retail, and entertainment discounts as well as discounts with company partners on things like travel, electronics, online shopping, and more
Free Parking
Health & Income Protection benefits (for eligible employees)
Professional and personal development through programs and networking opportunities as well as volunteer opportunities in the community
FULL JOB DESCRIPTION:
https://mgmresorts.marketpayjobs.com/ShowJob.aspx?EntityID=2&jobcode=12343
Are you ready to JOIN THE SHOW? Apply today!