Overview As the Director of eCommerce for Cardio Partners, you will play a critical role in driving online revenue and ensuring the eCommerce portfolio is a key contributor to the company’s growth. Cardio Partners, a division of Sarnova, is a national leader in emergency prevention and an ardent advocate in the fight against Sudden Cardiac Arrest (SCA). Cardio Partners offers complete cardiac solutions to our customers including equipment, consultation, end-to-end training, and program management. As an authorized master distributer of all FDA-approved defibrillator devices, the company provides customers the best-in-class value for new and recertified equipment. Customers’ emergency preparedness needs are met via Cardio Partners’ nationwide CPR training courses and state-of-the-art program management services. 100% remote opportunity for Non-Central Ohio based candidates Responsibilities Summary: The Director of eCommerce is responsible for overseeing the strategic and operational management of the company’s eCommerce site portfolio, ensuring optimal performance, user experience, and revenue growth. This role focuses on site management, conversion rate optimization (CRO), CRM/retention marketing, ESP (email service provider) management, and driving technological advancements to enhance the eCommerce platform. Collaborating with cross-functional teams, the Director will execute data-driven strategies to optimize conversions, improve user engagement, maximize customer lifetime value, and maintain a best-in-class digital experience. Organizational Impact: As the Director of eCommerce, you will play a critical role in driving online revenue and ensuring the eCommerce portfolio is a key contributor to the company’s growth. Your leadership in site management, conversion optimization, and technology development will elevate the customer experience, increase sales, and strengthen the company’s competitive edge in the digital marketplace. Essential Duties and Responsibilities: Oversee the management and performance of the eCommerce website portfolio, ensuring seamless functionality, uptime, and user experience Lead site testing and conversion rate optimization (CRO) strategies to maximize engagement and online sales Manage and optimize ESP platforms (e.g., Klaviyo, HubSpot) to ensure effective email marketing campaigns that drive conversions and retention Collaborate with internal teams and external developers to execute website enhancements, integrations, and new feature rollouts Develop and implement data-driven strategies for improving site performance, user journeys, and conversion metrics Conduct regular audits of site content, architecture, and functionality to identify areas for improvement and maintain brand standards Monitor and analyze key eCommerce KPIs, providing actionable insights to stakeholders and refining strategies as needed Oversee A/B testing efforts for site elements, including landing pages, navigation, and calls-to-action, to drive continuous improvement Stay informed on emerging eCommerce technologies and trends to recommend and implement innovative solutions Work closely with marketing, sales, creative, technology, and product teams to align eCommerce initiatives with broader business goals Ensure compliance with data privacy standards and maintain the security of the eCommerce platform Assign tasks, manage workloads and provide clear direction to team members Foster a positive work environment and resolve conflicts Set performance goals, conduct reviews and provide constructive feedback Mentor and train employees to enhance their skills and career growth Collaborate with the recruitment team to identify, interview, and select top talent Implement processes to improve productivity and compliance with regulations Manage resources efficiently, ensuring quality standards are met Skills/Experience Required: Bachelor’s degree in Business, Marketing, Communications, or a related field 10+ years of experience in e-commerce or digital marketing, preferably in the healthcare industry Minimum 3 years of managerial experience; ability to motivate and manage communication effectively within a team Proven track record of driving growth through innovative e-commerce strategies Strong knowledge of website management tools, digital analytics, and marketing automation systems Experience with e-commerce platforms and integrations, such as CMS and ERP systems Familiarity with web technologies, including: HTML, CSS, CDNs, firewalls. Exceptional analytical skills to interpret data and translate findings into actionable strategies Excellent strategic acumen to identify business challenges/opportunities, and define strategies to address those business goals Excellent leadership and collaboration skills to work effectively with cross-functional teams Strong organizational and project management abilities, with attention to detail and deadlines Ability to work in a fast-paced environment while managing multiple priorities Sarnova is an Equal Opportunity Employer. We offer a competitive salary, commensurate with experience, along with a comprehensive benefits package, including 401(k) Plan. EEO/M/F/Veterans/Disabled. Our mission is to be the best partner for those who save and improve patients’ lives. Excellence in delivering upon our mission is dependent upon having a diverse team that is empowered to bring their full, authentic self to work each day. We strive to create a workplace that reflects the communities we serve, and we are passionate about creating an inclusive workplace that promotes and values diversity.