Kforce has a client that is seeking a Director of Engagement Marketing in South Jordan, UT. Summary: We are looking for a visionary Director of Engagement Marketing to drive user retention and deepen engagement within our app. In this role, you will craft and execute data-driven strategies to ensure users stay actively involved, fostering long-term loyalty. If you are a leader with a passion for omnichannel marketing and have a track record of delivering impactful results, we want to hear from you! Key Responsibilities: * Engagement Strategy: Design and implement campaigns that drive app usage, boost retention, and reactivate dormant users * Personalization & Segmentation: Utilize data insights to deliver tailored experiences that resonate with diverse customer groups * Lifecycle Marketing: Own the full lifecycle journey-including onboarding, activation, engagement, and re-engagement-to maximize user retention * Thematic & Seasonal Campaigns: Develop targeted marketing initiatives aligned with seasonal trends, product launches, and user interests * Omnichannel Execution: Oversee cohesive engagement efforts across digital channels such as push, email, social, and in-app messaging * Cross-Department Collaboration: Work closely with Product, Tech, Creative, and Analytics teams to optimize messaging and elevate the user experience * Team Leadership: Mentor and lead a high-performing marketing team, fostering a culture of creativity and innovation