Summary
National Veterinary Associates has an exciting opportunity to join our talented Marketing team. We are currently looking to hire a Director of Field Marketing to lead the strategic delivery of localized marketing support, driving hospital growth through participation and performance in marketing tools and programs to our ~900 US general practice veterinary hospitals.
Company Background Based in Austin, Texas, National Veterinary Associates (“NVA”) is the largest private owner of freestanding veterinary hospitals in North America, with 1400+ companion animal veterinary hospitals and pet resort locations.
NVA has grown rapidly over its history and continues to aggressively execute its growth plans via a combination of acquisition, de novo and same-store growth initiatives. NVA competes in a $25+ billion industry that has grown faster than GDP over 20+ years with few exceptions. The industry is highly fragmented with approximately 22,000 veterinary hospitals; fewer than 5,000 are part of large chains. Advancing medical sophistication and technology combined with the evolving human-animal bond is driving greater spend per pet and veterinarians will look to partner with companies that have the capital, expertise and management talent as the industry evolves.
Key Relationships: Reports to: Sarah Ostendorf, Vice President of Marketing Direct reports: 4 - Sr. Manager, Marketing Business Partners 2 - Manager, Marketing Business Partners
Key Responsibilities Reporting to the VP of Marketing this role will lead a team with broad responsibility to drive growth for our General Practice Veterinary hospitals. Responsibilities include supporting individual hospital support, developing strategic programs to deliver localized marketing at scale, understanding field challenges, and utilizing data to inform decisions. This leader will collaborate with Field Operations and the Growth Marketing team to implement impactful programs and serve as the main marketing contact for the field, ensuring effective communication and adoption across numerous brands and hospital by hospital decision makers.
Specific priorities include: • Team Leadership: o Lead adjustments in operating model with Field Operations with the objective to free up Marketing Business Partner (MBP) capacity to deliver broader impact programs. o Manage an experienced team of marketers that can lead their own projects removing roadblocks, providing thought leadership, as well as managing ticket capacity of the MBPs by activity partnering with Marketing Operations on tickets, SLAs, and satisfaction scores o Maintain high quality, above and beyond, delivery culture o Coach and develop team on quality marketing plans and delivering marketing expertise. o Be an engaged part of the Marketing leadership team, collaborating with peers to mature the marketing organization over time, collaborating and influencing leaders across the organization, and quickly making connections to improve outcomes for all. • Business Relationship Management: model being the relationship owner with Field Operations and hospital leadership including establishing and maintaining a feedback loop with Field Ops regional VPs. • Communications to the Field: o Establish Field Marketing as the conduit, translator, and air traffic control for the other marketing teams and their programs to the field including establishing a communication approach and cadence with field operators and hospitals. Be the voice of the field and help other marketing teams be successful with their programs. o Influence field operations and individual hospitals to leverage and execute campaigns and other marketing programs to drive same store growth. • Potential Project Priorities o Support for hospital relocations, renovations, and rebrands. o Prioritization and delivery of marketing growth plans for individual hospitals. o Refresh, improve, expand, and educate on campaign toolkits for hospitals to leverage for marketing execution. o Establish the capability to define, deliver, and measure community marketing initiatives that can be scaled. • Reporting: Work cross-functionally with internal data and business operations teams to develop and refine marketing reporting, driving strategic marketing decisions, and provide marketing activity results.
Qualifications: • A minimum of 10+ years of marketing experience with 3+ years of Field Marketing experience. Small business marketing or multi-site marketing experience not required but a plus. • Experience in acquisition, retention, engagement, and loyalty marketing plan development, delivery, and measurement. • Experience in leading a team to improve current and establish new capabilities • Excellent presentation and written communication skills with keen attention-to-detail • Ability to partner and influence without authority with key business partners to deliver programs • Demonstrated use of project management skills to deliver programs and communications consistently. • Ability to move between strategic thinking and tactical execution with ease • While the candidate may come from any industry, experience in a consumer high-growth, progressive environment is preferable. Retail, hospitality, or human or veterinary healthcare experience is a plus. • Up to 10% travel
Location: Remote
Critical competencies for success: • Strategic and multifaceted marketer who understands the role of marketing throughout the purchase funnel, the types of tactics that drive results throughout the funnel, and the ability and confidence to educate others. • Ability to define the accountabilities of a team in collaboration with partners. • Great communicator with the ability to deliver appropriate context, be concise, use data, articulate next steps, and listen intently to uncover the questions and opportunities. • Builds partnerships based on a common purpose, collaboration, and the joy of team success. • Great at taking feedback and establishing avenues for feedback for continuous improvement of the team • Ideator and activator who can develop strategic priorities and then activate the programs for delivery. • Ethos of customer-centricity; you place the customer at the heart of every decision you make and have a passion for great experiences. • No job too big; no job too small mentality. Able to present recommendations to C-suite and willing to roll up sleeves and build their own decks, do their own analysis and lend a hand where needed. • Demonstrates analytical decision making and sound judgement: makes well informed decisions in a timely manner; able to ensure everyone is aware of decisions and implications. • Establishes team routines and develops talent • A love of animals and the people who love them.
Why You’ll Love Working Here: • The people. You will be surrounded by talented, supportive, smart, and kind leaders/teams - people you will be proud to work with and who also have fun. • The business. We work for the love of animals and the people who love them. We enjoy driving a successful business while living our values and our “why”. • The opportunity. Your days and projects will offer variety with the opportunity to gain operational, cross-functional, and executive leadership exposure as a trusted fucntional partner. You would have the opportunity to help build and shape a fast-growing, global company within a high-growth, exciting industry.
Compensation: The compensation range for the position is between $140,000-195,000 with opportunity for incentives and benefits.