The Director of Foodservice Marketing reports to the SVP of Foodservice Marketing and directs and manages all activities related to the Shamrock Foods brand, as well as Shamrock Foods’s portfolio of strategic initiatives including but not limited to culinary segment brands, service brands, customer consulting & software brands, and loyalty programs. This role will serve as the primary point of contact for brand and program creative oversight, as well as communications plan development, and will lead in the creation of annual marketing plans, budgets, and sales force educational tools.

Essential Duties:

Development and execution of strategic and annual marketing, communication, and content plans to drive the goals of each strategic initiative. Oversee customer insights and segmentation initiatives to merchandise learnings to key stakeholders and continuously optimize the experience customers have with Shamrock Foods. Establish and lead creative direction for all branded channels including shamrockfoodservice.com, Kitchentelligence Magazine, emails, social content, and more. Establish and manage Shamrock Foods’ content strategy for social media, email and ecommerce channels, while working alongside digital merchandising team to execute and optimize Manage in-house production and work with outside agencies and design firms on development of all creative and communications pieces. Lead development of new channels to further drive vendor income and increase our value with the customer. Work with Branch Marketing Managers to establish annual plans and support execution of all programs through sales meetings and touchpoints. Actively work with Customer Experience and Analytics team to assess performance and optimize campaigns. Communicate the successes and opportunities for these programs to Shamrock stakeholders through strong data support and excellent presentation skills.  Other duties as assigned. 

Qualifications:

7+ years’ experience in marketing, foodservice marketing a plus, Bachelor’s degree preferred  Proven experience in building and executing strategic and impactful marketing communication campaigns  Track record of developing high quality brand and communication programs Creative and strategic thinking skills Experience in working with both secondary and primary research Self-starter with a desire to roll up sleeves, managing competing priorities and work tactically Ability to work collaboratively across cross-functional teams Strong technical aptitude with web-based tools and intermediate to advanced proficiency of the Microsoft Office Suite, specifically Excel and PowerPoint. Experience in managing people with a minimum staff size 2 – 3 people. Excellent communication skills Budget management experience Excellent organizational skills and ability to manage multiple projects to deadlines

Corporate Summary: 

At Shamrock Foods Company, people come first – our associates, our customers, and the families we serve across the nation. A privately-held, family-owned and -operated Forbes 500 company, Shamrock is an innovator in the food industry and has been since being founded in Arizona in 1922.

Our Mission: At Shamrock Foods Company, we live by our founding family’s motto to “treat associates like family and customers like friends.”

Why work for us?

Benefits are a major part of your overall compensation, and we believe offering them at an affordable cost is not only the right thing to do, but it helps keep you and your family healthy.  That’s why Shamrock Foods pays for the majority of your health insurance, allowing you to take home more of your paycheck.  And it doesn’t stop there - our associates also enjoy additional benefits such as 401(k) Savings Plan, Profit Sharing, Paid Time Off, as well as our incredible growth opportunities, continued education and wellness programs.

Equal Opportunity Employer

At Shamrock Foods Co all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, sexual orientation, gender identity or any other basis protected by applicable law.