**Description** **Location** : Onsite listed at the location in the posting. **Summary** The Journey Orchestration role will be involved in designing and managing personalized customer experiences across various touchpoints throughout their lifecycle, leveraging real-time data to deliver the most relevant interactions and optimize their journey, often using marketing automation tools to create seamless transitions between different stages of engagement, with a focus on maximizing customer satisfaction and driving business goals. This role will reside within the Performance team in the Marketing and Product organization and will require cross-collaboration with other Marketing and Product team members. **Weekly Scheduled Hours:** Monday - Friday 8am - 5pm **Responsibilities will include but will not be limited to:** + **Customer Journey Mapping:** Analyzing customer data to map out the complete customer journey, identifying key touchpoints, pain points and opportunities for improvement + **Data Integration:** Gathering customer data from various sources (CRM, analytics, etc.) to create a unified view of each customer + **Campaign Design and Execution:** Developing targeted marketing campaigns based on customer segments and behaviors, utilizing different channels, and working toward aligned business goals and strategies + **Personalization:** Implementing dynamic content and personalization techniques to tailor messages and offers to individual customers based on their unique needs and preferences + **A/B Testing and Optimization:** Continuously monitoring campaign performance and conducting A/B testing to refine customer journeys and maximize engagement + **Collaboration with Cross-Functional Teams:** Working closely with others within Marketing, Product, Martech, etc., to ensure consistent customer experience across all channels **Skills and Experience required:** + Customer-Centric Thinking: deep understanding of customer needs and behaviors, with a focus on delivering a positive customer experience + Marketing Automation Platforms: understanding of/proficiency in using marketing automation tools like Salesforce Marketing Cloud, or similar platforms to design and execute customer journeys + Data Analysis: strong analytical skills to interpret customer data, identify trends, and make data-driven decisions + Communication and Collaboration: Ability to effectively communicate ideas and collaborate with cross-functional teams to implement customer journey strategies + Self-directed and capable of working in a fast-paced environment + Strong attention to detail with proven ability to think strategically and execute strategic action + Banking/Financial Services experience nice to have, but not necessary **About Us** **First Horizon Corp. (NYSE: FHN)** , with $82.6 billion in assets as of September 30, 2024, is a leading regional financial services company, dedicated to helping our clients, communities and associates unlock their full potential with capital and counsel. Headquartered in Memphis, TN, the banking subsidiary First Horizon Bank operates in 12 states across the southern U.S. The Company and its subsidiaries offer commercial, private banking, consumer, small business, wealth and trust management, retail brokerage, capital markets, fixed income, and mortgage banking services. First Horizon has been recognized as one of the nation's best employers by Fortune and Forbes magazines and a Top 10 Most Reputable U.S. Bank. More information is available at www.FirstHorizon.com (https://urldefense.com/v3/\_\_https:/www.firsthorizon.com/\_\_;!!Cz2fjcuE!hpq9hPnrucZCPIAVPojVESItIq-FPzhurNdCrQ3JE8Rkx3gMd70nIk6\_kmPxl66\_oJCEsXs0gNunPowMAMHCmBYPOtUxUGI$) . **Benefit Highlights** • Medical with wellness incentives, dental, and vision • HSA with company match • Maternity and parental leave • Tuition reimbursement • Mentor program • 401(k) with 6% match • More -- FirstHorizon.com/First-Horizon-National-Corporation/Careers/Our-Benefits **Corporate Diversity Commitment:** We remain committed to creating a more equitable society, and that starts with our associates, our clients, and the communities we serve. We do this by elevating equity, providing capital and counsel, and committing to excellence in everything we do. **Follow Us** Facebook (https://www.facebook.com/FirstHorizonBank) X formerly Twitter LinkedIn (http://www.linkedin.com/company/first-horizon-bank) Instagram YouTube (https://www.youtube.com/channel/UCEVs5OMj-b0H9Dr5Q209\_-Q) Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)