We're looking for a Director of Marketing – Money20/20 Europe to join our team in London as part of our Marketing function.

Your team:  Reporting to the VP Marketing, with a dotted line to EVP Money20/20 Europe you will be a growth-minded Director of Marketing who is open to new ideas, flexible in their thinking, a true team player and ready to get their hands dirty. You’ll collaborate with hugely creative team members across departments and geographies (content, design, experience, creative...you name it, we’ve got it).  You will be supported by data literate specialists from, analytics, web dev, customer success, marketing ops, marketing automation and more. And you’ll have the opportunity to nurture and develop a best in class marketing team around you to deliver the best Fintech event in Europe.

Your Role: You will lead the strategy and execution of marketing initiatives to drive delegate revenue, build brand awareness, and optimise engagement across all channels. This is a senior leadership role that demands a blend of strategic vision, operational excellence, and innovative thinking to ensure Money20/20 Europe remains the premier event in fintech and financial services.

This is a critical role at Money20/20 with responsibility for the success of marketing campaigns that drive impact, excitement and revenue. We need someone who delivers what they say they will, when they say they will - and pushes their team-mates to reach even greater heights. In return for your contribution, you’ll get to work for one of the fastest growing brands within fintech, travel, create real change in an ever-evolving industry and learn from a world class marketing team.

If you want to shape the future of B2B marketing and push the boundaries of what can be done when you combine data and creativity - this position has your name all over it.

Key Responsibilities 

Strategic Leadership

●  Develop and own the overarching marketing strategy to meet or exceed revenue targets for delegate sales.

●  Define and execute a robust marketing roadmap to drive engagement, awareness, and conversion.

●  Analyze market trends, audience insights, and competitive positioning to inform strategies and campaign designs.

 Demand Generation & Conversion

●  Lead and devise multi-channel marketing campaigns (digital, social, email, content, and partnerships) to optimize lead generation and conversion.

●  Collaborate with the sales team to implement integrated marketing-sales strategies, leveraging CRM data and marketing automation tools.

●  Monitor and optimize the delegate acquisition funnel to maximize ROI and minimize cost per acquisition.

Brand Awareness & Engagement

●  Build a compelling narrative that positions Money20/20 Europe as the regional must-attend event for fintech and financial services.

●  Support the development of world-class content marketing, thought leadership, and storytelling that drives awareness and affinity for the brand.

●  Partner with PR teams to amplify visibility across media channels, industry forums, and key influencers.

 Leadership & Team Management

●  Lead, mentor, and develop a high-performing marketing team, fostering a culture of collaboration, creativity, and accountability.

●  Manage direct reports

●  Manage and optimize marketing budgets, ensuring cost efficiency and effective allocation of resources.

●  Establish KPIs and performance metrics to track success across campaigns and initiatives.

 Cross-Functional Collaboration

●  Partner with the Content, Sales, and Operations teams to deliver seamless attendee experiences from pre-event marketing through on-site engagement.

●  Work closely with the data analytics team to measure campaign performance, attendee behavior, and conversion rates.

●  Collaborate with global Money20/20 teams to share best practices and align on global brand strategies.

 Key Performance Indicators (KPIs)

●  Achieve delegate revenue targets

●  Increase delegate acquisition

Achieve brand awareness and engagement growth metrics (measured by share of search, PR reach, social engagement, etc.).

Your Experience

●   Proven Experience: in marketing leadership roles, ideally within large-scale B2B events, fintech, or related industries.

●  Revenue Focused: Demonstrated ability to develop and execute strategies that drive significant revenue growth, with a strong track record in achieving €10M+ targets.

●   Strategic Vision: Exceptional strategic thinking, with the ability to translate business goals into actionable marketing plans.

●  Digital Expertise: Deep expertise in digital marketing, marketing automation, and CRM platforms (e.g., Marketo, Salesforce, HubSpot).

●  Creative Flair: Proven ability to craft compelling narratives and innovative campaigns that capture audience attention.

●  Leadership: Experience building and managing high-performing marketing teams, fostering a culture of excellence and accountability.

●  Analytical Mindset: Strong data-driven decision-making skills, with the ability to analyze metrics and optimize performance.

●  Industry Knowledge: Familiarity with the fintech, payments, and financial services sectors is a significant advantage.  

Who are we? 

Money20/20 is the world’s leading premium content, sales and networking platform for the global money ecosystem.

From in depth analytics to inspirational speakers, our world-class insight and networking opportunities help our customers stay ahead – powering strategies and switching mindsets.

The future promises a faster, smoother, more connected money ecosystem. Money20/20 promises the clearest, sharpest vision of what’s next. Find out more at money2020.com.

Money20/20 is part of Informa Festivals, a division with the Informa group. Informa is an international business that champions specialists, connecting people with knowledge to help them learn more, know more and do more through live and on-demand events, digital and data-driven services and academic research. 

We are home to over 15,000 colleagues working in around 30 countries and serving customers in 150 countries.

Why Choose Us? 

We champion our colleagues, all across the world. Join us for opportunities to build a varied career, in a company that's building for the future. 

When it comes to life at Informa, no two days are the same and we celebrate the diversity of our teams and people. But wherever and whoever you are, we give you the freedom to bring ideas to life, work that makes a real difference to our customers and markets, and the chance to be part of an international and inclusive community of great people. 

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us.

Freedom & flexibility: colleagues rate us highly for the flexibility and trust they receive and most of us balance time in the office with time working remotely

Time out: 25 days annual leave, plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year

A ShareMatch scheme: allows you to become an Informa shareholder with free matching shares

Flexible benefits platform: options including Private Medical, Dental Insurance, Critical Illness

Broader impact: take up to four days per year to volunteer, with charity match funding available too

Pension, Life Assurance and Income Protection

Access to either our commission, bonus or profit share schemes, dependent on the role

Employee assistance programme, season ticket loans and cycle to work scheme

Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on our training platforms. When it’s time for the next step, we encourage and support internal job moves

We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.

At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.

We want to ensure everyone has the opportunity to perform their best when interviewing, so if you require any reasonable adjustments that would make you more comfortable during the process, please let us know so that we can do our best to support you.