Summary:

Responsible for the overall operational and strategic direction, administration and coordination of all activities within the Marketing division. Implement and execute marketing strategies for casino and non-casino related marketing. Ensure the operational effectiveness of various marketing programs involving brand strategy, positioning, customer relationship management, events and sponsorships.

 

Essential Functions and Responsibilities:

Hire, train, develop, measure performance, and discipline of division’s leadership staff Develop, implement, execute, and achieve long and short-term divisional business strategies Formulate and operate within annual marketing plan, operating budget, and capital budget to accomplish goals and objectives Implement the Corporate marketing strategy Monitor competitive products, marketing activities and Players Club point structures Prepare and deliver monthly budget review Provide direction for player invitational events including tournaments, special shows and other balanced event programming to optimize rated player participation Collaborate with Corporate marketing regarding events and promotions, and direct marketing arenas Coordinate cross-marketing initiatives with other sister properties and strategic partners Work with Corporate Analytics team to evaluate trends and promotional results; use data to adjust future planning and events Participate in planning of advertising and promotion activities including print, online, and direct mail Ensure a consistent Corporate image throughout all product lines, promotional materials, and events on property Make decision and recommendation as to property-supported images and marketing strategies and campaigns Work collaboratively with property division heads to ensure the adherence of property branding guidelines and standards Ensure department efficiency and rectify any issues that deter work from being completed at a high level and on deadline Ensure compliance with all applicable gaming laws and company internal controls, policies and procedures, Title 31, and federal regulations, as they apply to the position Provide outstanding guest service in a timely manner to both guests and fellow team members that meets the company’s guest service culture standards Perform other duties as assigned