Director of Marketing
ATBS
Are you a strategic thinker with a passion for leading teams and driving measurable results? ATBS is seeking an experienced and innovative Director of Marketing to lead our marketing efforts and play a vital role in our management team. This position requires a dynamic leader who can create impactful marketing strategies, ensure a positive ROI, and support the growth of ATBS through imaginative marketing initiatives. This position is primarily in-office in our Downtown Golden, CO office.
About Us:
+ Since 1998, ATBS has been the trusted business partner of individual owner-operator truck drivers and the largest fleets in America
+ 14,000 recurring clients and growing
+ 140 employees, 10 departments, 2 offices, 1 team
+ Team-oriented and casual work environment
+ Continuous training through ATBS University
+ Room for growth and professional development
About You:
+ You solve problems creatively and develop innovative solutions
+ You are curious and have an inherent willingness to learn
+ You have an ROI mindset
+ You enjoy collaborating with others and have excellent communication skills
+ You are analytical and detail-oriented
+ You always go the extra mile to provide exceptional customer service
About Your Team:
+ Overseeing a team of 3-employees in-office
+ Working closely with our Sales Team of 12-employees
+ Collaborating with a 15-member leadership team to guide ATBS forward
About the Opportunity:
+ Lead the marketing team, setting high performance standards and aligning goals with company objectives
+ Oversee ATBS' proprietary marketing distribution channels, brand strategy, digital marketing operations, and content creation
+ Implement data-driven marketing strategies to drive inbound lead generation
+ Work with Outside and Inside Sales teams to increase sales conversion rates
+ Ensure marketing initiatives consistently deliver positive ROI & manage the marketing budget to align with strategic priorities
+ Have experience in B2C marketing strategies which have effectively reached consumers
+ Optimize website performance and implement SEO strategies to expand reach and engagement
+ Support sales by designing, maintaining, and managing effective new business strategies
+ Manage channel partner relationships to capitalize on opportunities for client engagement and growth
+ Enhance the ATBS customer experience by updating client-facing portals and communications to meet evolving needs and improve retention
About Your Expertise:
+ Bachelor's degree in Marketing, Business, or a related field
+ A minimum of 3 years of experience in marketing leadership roles
+ Experience in B to C marketing and client acquisition
About the Perks:
+ Free coffee and beer daily
+ Monthly celebrations
+ Charitable time off to give back to our community
+ Paid time off to pursue what you are passionate about
+ Health, vision, and dental benefits and HSA match
+ 401K match
We are looking for this key person to join our team immediately... Apply today!
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