Director of Marketing and Lifecycle Service (LCS) - Shanghai
Emerson
**Job Summary:**
We are looking for a strong strategic marketing leader who thrives on driving 'China-for-China' strategy, stimulating overall lifecycle service business growth, and ensuring superior customer satisfaction. This role will lead the team represent the entire Emerson Portfolio supported by business units, regional and function teams on harnessing marketing insights to propel our business forward. You will directly report to China President.
**In this Role, Your Responsibilities Will Be:**
+ Oversea the 'China-for-China' marketing strategy planning and execution in the targeted markets where our company operates.
+ Leverage market intelligence to expand Emerson’s reach beyond current boundaries, conducting detailed assessments of market potential, evaluating risks and benefits, and assembling competitive insights.
+ Lead the marketing team to drive brand awareness, increase market share, and ensure that our marketing activities are aligned with the company's overall goals.
+ Drive digital marketing initiatives, including 2 identified digital front doors: website and WeChat, as well as SEO, SEM, social media marketing
+ Build local data-driven content management strategy, including content planning, budgeting, creation and management to attract and retain customers, support leads championing.
+ Handle budget planning and allocation for marketing campaigns and optimize return on investment.
+ Apply a blend of data-driven decision-making and qualitative research to analyze historical and forecasted trends across customers, industries, products, and geographies.
+ Become the external representative of the organization, building strategic partnerships with the media, team members and potential clients.
+ Develop lifecycle customer support strategy and execution to ensure high-level customer happiness across entire lifecycle. Provide best-in-class service operations to attain outstanding customer happiness
+ Lead team to develop extraordinary digital customer experience encompassing the entire lifecycle.
+ Propel the growth of lifecycle business and provide insights on healthy of Emerson's installed base in China by working with BUs team.
**Who You Are:**
You serve as a goal-getter to build, grow, and maintain profitable and long-lasting relationships with key accounts. You are a strong leader driving entrepreneurial change and encouraging collaborator collaboration. You provide clear direction, leadership, insights and communication to pursue strategic and sophisticated opportunities in China. You set daring goals and have high standards.
**For This Role, You Will Need:**
+ University degree or any equivalent experience in Engineering field such as Mechanical, Chemical Engineering or Automation, MBA or relevant advanced degree is preferred.
+ Minimum 10 years’ experience preferably in the Process Industries and Automation Industry.
+ Experiences in driving strategy, delivering results in ambiguous environments
+ Creative thinker identifying market opportunities
+ Mature personality and interpersonal savvy, strong collaboration style, teamwork, and good communication skills within matrix organization.
+ Self-starter capable of encouraging teams and managing projects
+ Strong organization skills with the ability to manage through influence
+ Proactive, high-energy style
**Preferred Qualifications that Set You Apart:**
+ Frequent travel to customer sites in China and occasionally international locations.
+ Proficient in English and Chinese.
**Our Offer To You:**
By joining Emerson, you will be given the opportunity to make a difference through the work you do.
Emerson's compensation and benefits programs are designed to be competitive within the industry and local labor markets. We also offer a comprehensive medical and insurance coverage to meet the needs of our employees.
We are committed to creating a global workplace that supports diversity, equity and embraces inclusion. We encourage foreign nationals to join us through our Work Authorization Sponsorship.
We attract, develop, and retain exceptional people in an inclusive environment, where all employees can reach their greatest potential. We are dedicated to the ongoing development of our employees because we know that it is critical to our success as a global company.
We have established our Remote Work Policy for eligible roles to promote Work-Life Balance through a hybrid work set up where our team members can take advantage of working both from home and at the office.
Safety is paramount to us, and we are relentless in our pursuit to provide a Safe Working Environment across our global network and facilities.
Through our benefits, development opportunities, and an inclusive and safe work environment, we strive buildate an organization our people are proud to represent.
**Our Commitment to Diversity, Equity & Inclusion**
At Emerson,we are committed to encouraging a culture where every employee is valued and respected for their outstanding experiences and perspectives. We believe adiverse and inclusive work environment gives to the rich exchange of ideas and diversity of thoughts, encouragespires innovation and brings the best solutions to our customers.
This philosophy is fundamental to living our company’s values and our responsibility to leave the world in a better place.
Learn more about our Culture & Values and about Diversity , Equity & Inclusion at Emerson.
If you have adisability and are having difficulty accessing or using this website to apply for a position, please contact:idisability.administrator@emerson.com.
**Requisition ID** : 24012710
Emerson is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, race, color, religion, national origin, age, marital status, political affiliation, sexual orientation, gender identity, genetic information, disability or protected veteran status. We are committed to providing a workplace free of any discrimination or harassment.
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