Dentsply Sirona is the world’s largest manufacturer of professional dental products and technologies, with a 130-year history of innovation and service to the dental industry and patients worldwide. Dentsply Sirona develops, manufactures, and markets a comprehensive solutions offering including dental and oral health products as well as other consumable medical devices under a strong portfolio of world class brands. Dentsply Sirona’s products provide innovative, high-quality and effective solutions to advance patient care and deliver better and safer dentistry. Dentsply Sirona’s global headquarters is located in Charlotte, North Carolina, USA. The company’s shares are listed in the United States on NASDAQ under the symbol XRAY. **Bringing out the best in people** As advanced as dentistry is today, we are dedicated to making it even better. Our people have a passion for innovation and are committed to applying it to improve dental care. We live and breathe high performance, working as one global team, bringing out the best in each other for the benefit of dental patients, and the professionals who serve them. If you want to grow and develop as a part of a team that is shaping an industry, then we’re looking for the best to join us. Working at Dentsply Sirona you are able to: **Develop faster** - with our commitment to the best professional development. **Perform better** - as part of a high-performance, empowering culture. **Shape an industry** - with a market leader that continues to drive innovation. **Make a difference** -by helping improve oral health worldwide. Leading our Specialty business (Orthodontics and Endodontics), the Director of Marketing is responsible for driving the downstream marketing vision, objectives, and initiatives to deliver portfolio growth for the commercial North America organization. This role serves in a leadership capacity and interfaces between North America Sales organization and global business unit partners. The Marketing Director must have a deep understanding of the customer needs, market opportunities and have a data-driven approach to develop and execute marketing plans, inclusive of sales enablement tools and portfolio training. • Develops portfolio growth strategy and marketing plans to achieve business objectives, monitoring performance to ensure outcomes are met • Ensures commercial execution and coordination of growth plans across the Commercial Organization, especially field sales, strategic partners and Key Opinion Leaders (KOLs) • Defines the market segment and customer targets to drive portfolio growth with appropriate product messaging and assets to drive customer acquisition and loyalty • Performs analysis of brand performance conducting customer research and market surveillance to inform decisions and strategy • Delivers Executive Review and S&OP process of the Specialty portfolio, in coordination with the Sales, Operations, and FP&A, including financial forecasting • Evaluates and leads channel plans to drive portfolio growth across the commercial organization • Responsible for pricing and promotional strategies to maximize ROI and business impact • Leads the Commercial Development team to develop and deliver product training to the sales organization and customers, while also ensuring the sales enablement tools are appropriately provided for sales effectiveness • New product planning and execution to achieve incremental growth targets • Provides direction and leadership to Brand Management, Commercial Development, Marcom, Web/Ecomm, Social and Analyst functions • Develops the Education strategy and maintains KOL relationships in service of the brand strategy to serve dentist needs and create unique experiences • Establishes processes and metrics for marketing activities to ensure effectiveness and outcomes are achieved • Partners with the Global Business units to ensure proper product messaging, competitive positioning and new product development to create differentiation Key Required Skills, Knowledge and Capabilities: • B.A. or B.S. from an Accredited University or College, advanced degree preferred Years and Type of Experience: • A minimum of 10 years of marketing or related experience preferred with demonstrated people management experience • Areas of experience should include team-based projects, new product development/management, brand development, EDM/social initiatives, and web/e-commerce and marketing communications (MarComm) • Experience in the dental/medical device industry strongly preferred • Demonstrated success in the positioning of a new brand and new products within an established market • Experience and comfort working in a fast-paced environment and delivering results with efficient use of resources • Experience working with & leading cross-functional teams against a common objective • Travel requirements of ~25% • Knowledge of the methods and procedures involved in strategic business planning and classical marketing; knows the organization’s markets and products, key business processes, distribution channels, key suppliers and industry competition. • Ability to supervise/forecast expenses for department/company needs. • Creative skills for both printed materials, advertising and presentations. • Knowledge of multi-media production, communication, and promotion techniques and methods. • Knowledge of principles and processes involved in business and organizational planning, coordination, and execution. This includes strategic planning resource allocation, leadership techniques, and classical Marketing modeling. • Knowledge of the policies and procedures involved in managing an organization’s risk exposures to achieve its objectives in a manner consistent with public interest, safety, environmental factors, and the law. \#LI-AF1 Dentsply Sirona is an Equal Opportunity/ Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, sexual orientation, disability, or protected Veteran status. We appreciate your interest in Dentsply Sirona. If you need assistance with completing the online application due to a disability, please send an accommodation request to careers@dentsplysirona.com (careers@dentsply.com) . Please be sure to include “Accommodation Request” in the subject.