UniFirst, a leader in B2B industrial rental services, is seeking a strategic and innovative Director of Marketing Operations and Communications. This role will oversee the marketing operations infrastructure and corporate communications to drive brand visibility, sales and marketing campaigns, and revenue growth. This role will lead a team of marketing professionals across omnichannel marketing, communications, events, PR & media, solution marketing and other creative assets as well as campaigns, brand management, and social media.

The ideal candidate combines operational excellence with a strong understanding of brand-building in a customer-focused, service culture environment. 

Ensure productive and routine engagement with sales leadership regarding their goals, insights, and campaigns needed for business development, sales & proposals, and thought leadership.Develop, manage, and execute comprehensive and scalable marketing campaigns, systems, processes, and technologies aligned with the company's strategic goals, objectives, value proposition, thought leadership, and brand positioning that support lead generation, sales enablement, and customer retention.Engage deeply with the CIO team, external partners, and internal users to ensure the effective integration, utilization, and sustained maintenance of best practices across our digital marketing technology stack (CRM, automation tools, analytics platforms).Create and implement a comprehensive corporate communications strategy, including public relations, customer communications, and thought leadership through a range of content and collateral.Drive brand awareness, lead generation, and customer engagement through digital marketing strategies, including SEO, SEM, email marketing, social media, and compelling multi-format content (blogs/ videos/ articles/ others) to support sales and marketing campaigns. 
Drive campaign performance analysis, establish KPIs, and provide actionable insights for optimization including overall performance for SERP, campaign ROI, brand perception, etc.Capture the voice of sales and competitor intelligence to inform strategies and identify growth opportunities.Develop and manage a comprehensive brand strategy that includes brand positioning, messaging, visual identity, and guidelines that align with all internal and external stakeholders and extends across all physical and digital platforms.Routinely coach and support the marketing team at all levels of personal and skills development, develop ongoing succession & career progression opportunities while being a passionate advocate for recruiting a diverse top talent funnel.Implement a full and quantifiable set of marketing KPIs to drive progress against key growth initiatives including lead-to-revenue, share of voice, and budget deployed that enables a dynamic set of controls and iterations to maximize the marketing impact.Develop, monitor, and manage a marketing budget, ensuring effective use of resources and marketing ROI (ROMI) backed by proactive insights and monthly reporting while dynamically adjusting budget items to respond to changing market needs.Conduct information sessions for internal stakeholders.Manage direct reports and agency/ vendor partners as well as coordinate with cross-functional teams in support of the role and deliverables.Foster a collaborative, innovative, and data-driven culture that prioritizes continuous improvement and excellence.Stay ahead of trends in B2B industrial rental services, marketing operations, and corporate communications. 
Qualifications
10+ years of marketing experience with 3+ years of managing direct teams required.Proven success in designing and executing successful marketing operations and communication strategies.Demonstrated budget management expertise and ROI achievement on marketing investments. Expertise and accomplishment with SEO/ SEM including keyword optimization, web directories, and Ad platforms including Google Ads, Facebook, Instagram, and LinkedIn, and familiarity working with DSPs, Native Ad Platforms, programmatic display, etc. 

Skills:

Proficiency and comfort with quantitative analytics using Excel, Google Data Console, Tableau, or similar tools. Strong analytical skills, with the ability to turn data into actionable insights. Demonstrated experience in developing and executing successful marketing campaigns across digital, events, PR & media, and social media channels. Strong leadership and team-building capabilities, with a successful history of managing, developing, and motivating marketing and cross-functional teams. Excellent communication and interpersonal skills with the ability to build relationships with internal and external stakeholders.Pro-active ownership, accountability, and self-direction; including a history of being action-oriented, gaining buy-in for your business case-based ideas from Sr. Leadership, and managing up. Strong project management skills with the ability to manage multiple projects simultaneously.Ability to create and execute innovative, visionary marketing campaigns toward multigenerational audiences. Exceptional written and verbal communication skills, including storytelling and content development. PowerPoint, Word, Adobe, Excel, and Microsoft Teams experience required.

Education:

Bachelor's degree in related discipline or equivalent related experience required. MBA preferred. 

Additional Requirements:

Ability to travel up to 15%.Demonstrated desire to learn and grow professionally.

Benefits & Perks:

401K with Company Match, Profit Sharing, Health Insurance, Employee Assistance Program, Life Insurance, Paid Time Off, Tuition Reimbursement, 30% Employee Discount, Employee Referral Bonuses.

UniFirst is an international leader in garment & Uniform services industry. We currently employ over 14,000 team partners who serve 300,000 business customer locations throughout the U.S., Canada, and Europe.

We were included in the top 10 of Selling Power magazine’s “Best Companies to Sell For” list and recognized on Forbes magazine’s “Platinum 400 – Best Big Companies” list. As an 80-year old company focused on annual growth, there’s never been a better time to join our team. 

UniFirst is an equal opportunity employer. We do not discriminate in hiring or employment against any individual on the basis of race, color, gender, national origin, ancestry, religion, physical or mental disability, age, veteran status, sexual orientation, gender identity or expression, marital status, pregnancy, citizenship, or any other factor protected by anti-discrimination laws

UniFirst is an equal employment/affirmative action employer. If you need accommodation for any part of the application process because of a medical condition or disability, please send an e-mail to TalentAcquisition@unifirst.com or call to let us know the nature of your request.

UniFirst Recruiters and/or representatives will not ask job seekers to provide personal financial information when submitting a job application. Please be vigilant as such requests for information may be fraudulent.

UniFirst is an equal employment/affirmative action employer. If you need accommodation for any part of the application process because of a medical condition or disability, please send an e-mail to TalentAcquisition@unifirst.com or call to let us know the nature of your request.

UniFirst Recruiters and/or representatives will not ask job seekers to provide personal financial information when submitting a job application. Please be vigilant as such requests for information may be fraudulent.