**Description:** **The Opportunity** Hyatt Hotels Corporation is in search of a Director of Marketing UVC to develop and execute comprehensive marketing strategies to achieve both short and long-term strategic and financial objectives. This role includes overseeing brand strategy, creative development, communication, member engagement, and prospecting marketing for new members. These responsibilities support on-site, digital and social media spaces. The Head of Marketing will report to the UVC group president. **Who We Are** At Hyatt, we believe in the power of belonging and creating a culture of care, where our colleagues become family. Since 1957, our colleagues and guests have been at the heart of our business and helped Hyatt become one of the world's best and fastest-growing hospitality brands. Our transformative growth and the addition of new hotels, brands, and business lines can open the door for exciting career and growth opportunities for our colleagues. As we continue to grow, we never lose sight of what’s most important: People. We turn trips into journeys, encounters into experiences, and jobs into careers. **Why Now?** This is an exciting time to be at Hyatt. We are growing rapidly and are looking for passionate changemakers to be a part of our journey. The hospitality industry is resilient and continues to offer dynamic opportunities for upward mobility, and Hyatt is no exception. **How We Care for Our People** Our purpose sets us apart—to care for people so they can be their best. Every business decision is made through the lens of our purpose, and it informs how we have and will continue to support each other as members of the Hyatt family. Our care for our colleagues is the key to our success. We’re proud to have earned a place on Fortune’s prestigious 100 Best Companies to Work For® list for the last ten years. This recognition is a testament to how our Hyatt family continues to come together to care for one another, our commitment to a culture of inclusivity, empathy, and respect, and making sure everyone feels like they belong. We’re proud to offer exceptional corporate benefits which include: + Travel Perks and Benefits for both ALG Vacations and Hyatt + Medical, Dental and Vision Insurance + Basic Life Insurance + Short- & Long-Term Disability + Paid Parental Leave + Corporate Wellness Program + Travel Discounts & Deals + Paid Time Off & Holidays + 401(k) Plan with Company Match **Our Commitment to Diversity, Equity, and Inclusion** Our success is underpinned by our diverse, equitable, and inclusive culture and we are committed to diversity across the board—from whom we hire and develop, the organizations we support, and whom we buy from and work with. Being part of Hyatt means always having space to be you. Our global teams are a mosaic of cultures, ethnicities, genders, ages, abilities, and identities. We constantly strive to reflect the world we care for with teams that achieve and grow together. To learn more about our commitments to DE&I, please visit the Why Hyatt section of the Hyatt career page. **Who You Are** As our ideal candidate, you understand the power and purpose of our Culture of Care and embody our core values of Empathy, Inclusion, Integrity, Experimentation, Respect, and Well-being. You enjoy working with others, are results-driven, and seek various opportunities to develop personally and professionally. **The Role** **Some listed functions are:** ​​ Strategic Leadership and Brand Management: + Develop and execute global brand strategies and positioning for UVC. + Lead the development and implementation of innovative and results-driven marketing campaigns to drive room nights and sales revenue to applicable Hyatt properties. + Provide strategic direction on brand positioning, visual presence, and messaging across various channels including social media, on-property, and sales room materials. Marketing and Communication Strategies: + Create and manage a comprehensive marketing plan that includes email campaigns, special offers, and member engagement strategies. + Oversee the creation of print and digital content for the website and social media channels. + Responsible for the performance and improvement of core platforms to optimize member-booking conversion (Website, Mobile App). + Coordinate with Hyatt commercial organization to potentialize and leverage Customer Relationship Management platforms (CRM), data analysis and other relevant technology/processes. + Act as communication liaison for Hyatt PR and communication department. + Support lead generation and prospect generation campaigns (Master brokers, referral programs, etc.). Member Engagement and On-site Marketing: + Champion the development of member-centric marketing strategies that enhance member engagement, retention, and loyalty. + Leverage the World of Hyatt loyalty program to build integrated global and regional campaigns. + Plan and oversee on-property member engagement events, VIP events, and other member appreciation campaigns. + Develop social media campaigns and strategies that foster loyalty, member engagement, and generate additional revenue. Operational and Performance Management: + Monitor and optimize marketing performance to ensure business goals are achieved. + Provide leadership oversight on member digital platforms, CRM, and call center alignment. + Lead analysis across platforms to measure overall performance and convert insights into actionable recommendations. **Qualifications:** + Bachelor’s Degree or superior in Sales or Marketing + MBA (preferred) + 5 Years of previous experience in similar positions + Proven experience in management positions within the Commercial and Marketing areas + Digital skills + Managerial and strategic mentality + Global Vision of the hospitality industry (preferred) The position responsibilities outlined above are in no way to be construed as all-encompassing. Other duties, responsibilities, and qualifications may be required and/or assigned as necessary. **We welcome you:** Research shows that women, people of color, and other historically excluded groups, tend to apply to jobs, only if they meet all the listed job qualifications. Unsure if you check every box, but feeling inspired to enhance your career? Apply. We’d love to consider your unique experiences and how you could make Hyatt even better. _The salary range for this position is $123,800 to $145,000 annually. This position is also eligible to earn an annual bonus._ _The final payrate/salary offered to the successful candidate will depend on experience, skill level and other qualifications forthe role, as well as the location of the performance of work. Pay for the successful candidate will meet local requirements, including the local minimum wage rate._ **Primary Location:** US-FL-Miami **Organization:** ALG Vacations Miami **Pay Basis:** Yearly **Job Level:** Full-time **Job:** Marketing **Req ID:** MIA003770 Hyatt is an equal employment opportunity and affirmative action employer. We do not discriminate on the basis of race, color, gender, gender identity, sexual orientation, marital status, pregnancy, national origin, ancestry, age, religion, disability, veteran status, genetic information, citizenship status or any other group protected by law.