Waldorf Astoria has continued to pioneer exceptional experiences that redefine the art of hospitality; Join our team and be part of a legacy where we shape the future of luxury hospitality.
\nIt's not just a job vacancy, we will help you elevate your career by offering a variety of learning & development programs, career growth & thousands of opportunities all around the world. Take the next step and be the star of your own success story!
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What we offer:
\nThriving work environment.
\nTeam members' special rates for Hilton hotels worldwide.
\nThousand opportunities for career growth and development.
\nComprehensive learning & development programs that fits all fields.
\nOpportunity to give back to the community and have a bigger social impact through Social Responsibility Hilton programs.
\nCompetitive compensation and benefits.
\nLife insurance.
\nWhat will I be doing?
The Director of Marketing is responsible for the planning & execution of all marketing strategies for the hotel. Developing and implementing the communication and marketing plan to enhance the prestigious identity of the property, and by doing so contributing to the revenues of the hotel. The marketing and PR team brings together all function areas to ensure commercial targets are achieved and positioning is accomplished in line with Brand. This role involves managing individual projects, media and influencers relations, handling social media platforms, internal communications and performing administrative duties. It involves leadership, creative, analytical, digital, commercial and administrative responsibilities. Specifically, you will perform the following tasks to the highest standards:
\nBusiness Function
\n\nDevelop, proactively manage and implement the annual hotel marketing and PR plan to include media relations, social media, internal communications, eCommerce, brand recognition and loyalty marketing within budget guidelines\nResponsible for measuring key performance indicators relating to all marketing and PR activities, promotions and campaigns, and producing performance reports for all key stakeholders\nManage the roll out of marketing and PR initiatives to support the hotel in meeting their targets, also by leveraging key function activity with regional marketing, corporate communications, eCommerce, marketing operations, strategic partnerships and HHonors\nOversee the execution of all promotional activities, whether local, regional or global, across all available channels, ensuring brand adherence and effectiveness\nManage all media relations activities and information, including maintaining and distributing press kits, press releases, photo library, brochures, newsletters, key personnel biographies and hotel question and answer sheet\nOversee media visits and develop key media contacts, manage press conferences on site and be aware of media events and activities in the local area and community\nAs the key media liaison, source and pitch interesting, newsworthy stories relating to the hotel including, but not limited to MICE, F&B, rooms, spa, architecture and design, team members and corporate responsibility\nEnsure sales and F&B teams receive full marketing and PR support including collateral\nAlways be the brand champion ensuring all collateral conforms to agreed brand standards and content is compliant of corporate guidelines and within budget guidelines across all activities\nSupport individual brand initiatives and ensure hotel brand campaigns are rolled out effectively and communicated using the right tone of voice for each segment\nManage internal communications in the hotel and take responsibility for updating regional office of any local stories, awards and sponsorship events to promote locally, regionally and globally\nDevelop, manage and grow a tailored social media strategy to drive engagement and grow loyalty\nRecognise and execute opportunities for H-Honors as well as other hotel incentive programmes, and manage all hotel level CRM and database requirements\nSupport Line Manager in developing marketing and PR strategy and demonstrate clear outcomes that work to support the commercial strategy of the business\nIdentify local partnership opportunities with the regional team, and oversee the on-going execution of revenue driving activities\nResponsible for building a coherent social media strategy for the hotel and its outlets\nSeek to grow social media followers and to enhance interaction with customers on these sites using relevant tools and techniques\nRespond to customer postings as appropriate tackling any complaints and issues\n\nManaging Execution
\n\nAchieve agreed performance goals and marketing and PR objectives of role set out by the Line Manager\nManage and execute local news or stories affecting hotel business and share across region\nBe the marketing and PR representative in hotel commercial focus meetings, and proactively identify revenue-driving opportunities with other key stakeholders\nConduct continuous analysis of competitive environment and consumer trends, and use findings to continuously evaluate and drive commercial success and social media activity\nActively support Line Manager on all in-house merchandising activity and ensure all merchandising opportunities are identified, maximised and communicated across organisation\nLead effective content management across all available channels, including hotel website , OTAs, social media, mobile marketing and PR and partnership programs\nParticipate in all internal and external marketing and PR meetings and attend relevant industry events, training workshops and trade-shows\n\nDeveloping Talent
\n\nCreate an effective marketing and PR team on property, fostering a productive team culture and encouraging career growth\nEncourage and motivate individuals to achieve key company and personal objectives and targets\nPut in place a dedicated career path for each team member, with the creation of a Personal Development Plan highlighting key development milestones and timelines\nConduct regular performance reviews, ensuring adequate feedback is given and used proactively for further development\nHighlight and encourage team members to participate in job specific training opportunities and attend internal and external networking industry events\n\nBuilding Relationships
\n\nEstablish excellent open communication with all operational teams, i.e. GM, DBD, F&B and other department heads throughout the region\nDevelop and maintain good working relationships with various levels of Hilton’s personnel including corporate and regional marketing and communications teams, corporate brand, eCommerce, loyalty and partnership teams\nProactively develop and maintain effective working relationships with all external customers to include key members of the media, community organisations, local and municipality government officials, local industry organisations as well as suppliers and agencies\nExcel at being an effective team player to all corporate, regional and hotel level personnel by demonstrating a ‘can do’ and customer focused attitude, providing peer support, cross-functional and across regions\nWhat are we looking for?
A Director of Marketing serving Hilton brands is always working on behalf of our Guests and working with other Team Members. To successfully fill this role, you should maintain the attitude, behaviours, skills, and values that follow:
\n\nPrevious Marketing experience in a similar environment\nExperience of managing and motivating a team along with evidence of driving successful team results\nExperience of developing, creating and managing promotional campaigns and marketing and PR activities with associated costs and working to budget restraints\nComplete understanding of key functions relating to marketing and PR strategies and initiatives whilst managing multiple work streams\nExperience in developing and implementing effective and realistic marketing and PR plans and strategies, including budget evaluation\nDemonstrates ability to interact effectively with various levels of management\nOutstanding communication skills in all areas of writing, listening and speaking English.\nCommunicates key information effectively to all levels of management using a variety of communication tools\nProficiency in Microsoft Office applications, budget management and project and time management\nAble to think analytically, critically and strategically when faced with unique opportunities and challenges, prioritising and identifying productive solutions\nDemonstrates a sound understanding of commercial awareness and has the ability to influence others in key situations whilst maintaining positive relationships\nDemonstrates excellent interpersonal skills to include strong leadership and cultural sensitivity\nExecutes calculated risks with pre-determined successful outcome\nAble to relate to the marketing and PR world and adapt to changing priorities quickly and with ease\nAn accomplished leader offering excellent judgement, time management and decision making skills\nFriendly demeanour, positive, enthusiastic and delivers strong customer focused work ethic\nExcellent problem solving and decision making skills who can work autonomously whilst keeping all parties informed\nCreatively minded and has a desire to work in marketing and PR for the hospitality industry\nDemonstrated self-starter with excellent attention to detail\nHigh energy and the ability to motivate and manage a team through leading by example\nResourceful, customer focused and results oriented\nEnjoys working collaboratively, key team player with a “can do” attitude and thrives on a challenge\n\nIt would be advantageous in this position for you to demonstrate the following capabilities and distinctions:
\n\nPrevious experience of working in a marketing and PR role in a luxury hotel setup\nExperience of working with key marketing partnerships, media and design agencies\n\nWhat will it be like to work for Hilton?
Hilton is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For nearly a century, Hilton has offered business and leisure travelers the finest in accommodations, service, amenities and value. Hilton is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands. Our vision “to fill the earth with the light and warmth of hospitality” unites us as a team to create remarkable hospitality experiences around the world every day. And, our amazing Team Members are at the heart of it all!
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