The Director of Planning and Service Development directs and supervises a functional unit of the Operations Department and is responsible for a wide range of activities, including: all service planning, scheduling, blocking, runcutting, facility and amenity planning, marketing and public information, customer relations, and capital programming. This position is responsible for the maintenance, analysis and reporting of data, including reports to the National Transit Database (NTD) and FTA Milestone Progress Reports. This person also serves as the system administrator for scheduling system and CAD/AVL system “Clever Devices”. In addition, the Director of Planning and Service Development serves as economist and development specialist for transit services to plan/cost new and proposed services and provide key operating statistics into the annual budget. ESSENTIAL JOB FUNCTIONS:  Coordinates planning activities with local short and long range plans including annual Transit Development Program update, MPO Long-Range Transit Plan (LRTP), regional transit plans, and planning activities. Attends meetings, serves on committees, and makes presentations as needed; conducts MPO Board and advisory committee meetings; presents alternative transportation modes to other governmental entities, community groups, and other organizations; attends regional/state meetings relating to traffic and alternative transportation issues. Participates with FDOT, MPO and peer transit agencies in coordinating and planning on county and regional initiatives.  Manages the service-planning process with other departments; develops, at a minimum, three service plans per year including scheduling (public and staffing levels); coordinates activities with other divisions/departments.  Manages and supervises activities and work assignments for subordinate staff. Meets daily with various staff to monitor progress, offer advice and direction, assure task and task progress is consistent with plans, goals, objectives, and Key Performance Indicators and ensure staff has tools to succeed in tasks.  Provides, where fiscally feasible, opportunities for subordinate success including training and the provision of equipment including software. Oversees division evaluation reviews at mid-year and year-end.  Works with the Tech and Innovation Division on Intelligent Transportation Systems (ITS) programs. Assists Tech and Innovation in the development of a 5 year ITS Master Plan and annual plan updates.  Manages National Transit Database ridership and operating statistical compilation and reporting for all modes; bus including Flex, paratransit, and streetcar. Works with independent outside auditor on certification of annual NTD submission. Provides monthly and annual NTD reports. Oversees data collection and reporting of automatic passenger counters (APC) operating on vehicles.  Develops cost/revenue/ridership detail and service information on new and existing services. Manages trend review and analysis process. Including alternative transportation models.  Plans and strategies for additional service and modes of transportation to include rail express.  Determines via policy if service changes require Title VI analysis. Provides or supervises provision of Title VI analysis for service and fare changes. Works with EEO in the submission to the Federal Transit Administration recertification of Title VI program.  Supervises subordinate staff in the provision of Geographic Information System (GIS) mapping and data. Supervises coordination of GIS into planning, public information, use in the TBEST modeling tool.  Conducts planning studies internally or with consultants in order to attain the Authority’s short and long-range goals; monitors the Authority’s overall goals, objectives and long-term plans.  Make route enhancement recommendations based on ridership demands, geographical demands available funding  Works with the Chief of Transportation &; Maintenance in assignments toward preparation of the Authority’s transit development plan, including coordination of several sections, providing a status report on regional and local planning for transit, and a status report on Authority initiatives.  Responsible for published reporting on transit performance, ensures consistency and accuracy of all performance data. Posts ridership reports on website and maintains records of historic ridership and performance data.  Manages the preparation of service and ridership data and projections for use in the Authority’s budget preparation and development process.  Track and evaluate key performance indicators to include route on time performance, ridership, cost of service and service trends. Education and Experience:  Bachelor’s Degree in Public Administration, Transit Planning, and Urban Planning, Business Administration or related field required.  Seven (7) or more years of progressive related management experience in public transportation; preferably in transit planning, scheduling or other closely related fields.  Five (5) or more years of leadership, management and supervisory experience.  Operational, contracting and/or procurement experience preferred. Machines, Tools, and Equipment Used:  Ability to operate small office equipment, including copy machines or multi-line telephone systems, as well as a computer for data entry, word processing, accounting purposes, and/or highly technical applications, such as GIS and/or CAD.