We are Generac, a leading energy technology company committed to powering a smarter world.

Over the 60 plus years of Generac’s history, we’ve been dedicated to energy innovation. From creating the home standby generator market category, to our current evolution into an energy technology solutions company, we continue to push new boundaries.

A career at Generac means stepping into a company that leads technological advances. For more than five decades, Generac has designed and manufactured diesel, natural gas, and bi-fuel generators, but we’ve evolved into so much more. As we continue to grow in both size and technological advances, we consistently push past norms to pave a way towards the future. We are not simply satisfied with what is working now. Instead, we challenge ourselves to revolutionize and optimize the industry while bringing out the best in our people. 

The Director Product Marketing will drive the business by creating strategic product marketing plans for new and existing products, programs, and solutions, creating compelling product positioning and messaging and collaborating cross-functionally to ensure successful strategy execution.  The ideal candidate will have strong product management experience, a deep understanding of customer segmentation, market trends, customer needs, and competitive dynamics.  This individual will be a strong leader of people, have extensive experience in building stage-gate processes, and a well-developed ability to navigate a complex B2B business.

Major Responsibilities

Develop & Optimize Product Marketing Strategies: Leverage data, insights, and VOC (voice of customer) to establish and optimize go-to-market strategies and plans

Establish Compelling Product Positioning: Develop clear and compelling product positioning, including messaging that resonates with target audiences, create differentiated positioning strategies to establish our products as leaders in the market and drive sales.

Execute Go-to-Market Strategies: Collaborate with cross-functional teams to develop and execute go-to-market plans for existing products & new product launches, work closely with sales, product, creative, and communication teams to ensure alignment and consistency of execution.

Lead Stage Gate Commercialization:  Create and implement standard work to commercialize new products.  Develop team’s capability to leverage tools

Identify Target Segments:  Develop activation plans to activate against target segments

Create engaged team culture where team members can develop product marketing muscle

Is able to design and direct the work of the functional area.  Sets objectives that align with the Generac strategy to inspire and motivate the team.  Manages organizational talent through performance management, succession planning, and development

Designs and directs processes by which team and individual performance are recognized, feedback is consistently delivered, and performance is systematically improved

Minimum Job Requirements

Bachelor’s Degree or equivalent years of experience

7+ years of experience in product management or product marketing in a large B2B company

4+ years of management-level experience

Preferred Job Requirements

MBA preferred

10+ years of experience in product management or product marketing in a large B2B company

Experience building local/regional marketing strategies

Knowledge / Skills / Abilities

Self-starter with an ability to handle a wide range of projects and work in a fast-paced collaborative environment

Ability to analyze and interpret data, solve practical problems, and make decisions based on customer insights

Comfortable interacting frequently with a wide range of sales partners, driving for results when consistent follow-up is required

Ability to collaborate closely cross-functionally, craft professional briefs, and serve as a translator on more technical concepts

Not afraid to roll up sleeves when required

Strong people-leadership skills

Great Reasons to work for Generac: 

Competitive Benefits: Health, Dental, Vision, 401k and many more

Pride! When a storm strikes, Generac employees always rise to the occasion. Each time a storm hits, many employees volunteer their time with the customer support team or on the production line, while others go right into storm-affected areas to repair generators 

Make a positive impact. Generac has always been community-minded and dedicated to giving back. The company proudly offers a Volunteer Time Off program, inviting team members to participate in charitable volunteer opportunities on company time. 

We believe in having fun. From minor celebrations to major events, our employees balance their work by building a strong culture of teamwork and collaboration through a variety of occasions, including our Fun Days. 

We’re an inclusive company that celebrates differences and keeps equity and respect at the forefront.

Physical Demands: While performing the duties of this job, the employee is regularly required to talk and hear; and use hands to manipulate objects or controls. The employee is regularly required to stand and walk.  On occasion the incumbent may be required to stoop, bend or reach above the shoulders. The employee must occasionally lift up to 25 - 50 pounds. Specific conditions of this job are typical of frequent and continuous computer-based work requiring periods of sitting, close vision and ability to adjust focus. Occasional travel.

“We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.”