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Our client, in the pharmaceutical space, is looking to add a Director of Product Marketing & Demand Generation to this team. This is a 6-month contract with the potential to go full-time and would be remote working EST hours. The Director of Product Marketing and Demand Generation is a pivotal leadership role responsible for crafting and executing strategic marketing plans, driving demand generation initiatives, and positioning our client's solutions effectively in the pharmaceutical and pharmacy sectors.

Responsibilities:

Strategic Marketing LeadershipDevelop and execute a comprehensive product marketing and demand generation strategy aligned with business goals.Track market insight to identify trends, customer needs, and competitive positioning in the pharma and pharmacy industries.Reinforce unique market position and value across healthcare ecosystemDemand Generation ExcellenceOversee end-to-end demand generation programs, including email marketing, paid media, events, and content strategies.Leverage analytics to monitor campaign performance, optimize ROI, and align with sales objectives.Crete specialized and targeted buyer journeys to introduce new ways of thinking, performance optimization and brand loyalty, as aligned with the company's product strategy.Storytelling and CommunicationsDevelop and convey compelling narratives that effectively communicate our client's mission, product value, and industry impact in a voice that resonates without target audiences.Craft tailored messages for diverse audiences using multiple communication channels, including digital platforms, social media, email campaigns, and thought leadership content.Ensure consistency in messaging and storytelling across all customer touchpoints to strengthen brand equity.Product Marketing ExpertiseCreate compelling product positioning, messaging, and go-to-market strategies.Partner with product management to articulate value propositions and differentiation for new and existing offerings.Align with Product Development Life Cycle to optimize marketing performance.Collaboration & Cross-functional AlignmentCollaborate with sales, product, and customer success teams to ensure consistent messaging and campaign integration.Act as a key liaison with external stakeholders, including agencies and partners.Thought Leadership & Content DevelopmentDevelop high-impact content, including white papers, presentations, case studies, and digital media, that reinforces market authority.Establish our client as a thought leader in innovative patient engagement solutions.

Qualifications and Skills

Industry Expertise: 10-15+ years in marketing roles, ideally within the pharmaceutical, pharmacy, or healthcare technology sectors.Strategic Acumen: Proven ability to develop and implement marketing strategies that drive measurable growth.Demand Generation: Strong understanding of demand generation best practices, lead nurturing, and marketing automation tools.Storytelling & Communications: Exceptional storytelling skills, with the ability to tailor complex concepts for different audiences and channels.Writing Expertise: Advanced writing skills for creating persuasive, engaging, and high-quality marketing materials.Leveraging Communication Channels: Proficiency in using various channels-social media, email, events, and digital platforms-to effectively tell brand stories and engage audiences.Technical Skills: Proficiency in marketing platforms (e.g., HubSpot, Marketo), analytics tools (e.g., Google Analytics), and CRM systems (e.g., Salesforce).Leadership Experience: Demonstrated ability to lead, coach, and inspire cross-functional teams.Analytical Mindset: Strong data analysis skills with the ability to translate insights into actionable strategies.

Preferred Qualifications

Master's degree in marketing, business administration, or a related experience.Experience launching innovative products or services in a highly regulated industry.Experience using AI tools to accelerate and enhance work product.Strong Power point skills to communicate strategy, results and plansHubSpot, salesforce and Demand base experience preferred.Power Point skills key 1403432LMM_1740100410 To Apply for this Job Click Here