We are DR Power, a Generac Company, professional power equipment done right.                                                                                                                                                                                                                 

Established in 1985, we are a leader in the design and manufacture of professional-grade gas and battery-powered outdoor power equipment. We are dedicated to the enduring quality and uncompromising performance of everything we build. We stand behind every DR® product and are here to help every customer regardless of when or where they made their initial purchase. 

Job Summary:  The Director of Sales leads and directs the sales team to achieve short and long-range strategic objectives through successful planning and execution of sales strategies for a channel. Responsible for the entire range of sales planning and development, sales promotion, and sales activities. Drives market/field/end user input back to the organization to improve positioning with programs, product development, and end user support.

Primary Purpose:  Drives the strategy and execution of the Outdoor Power Equipment (OPE) channel to meet strategic business goals.  Using a coach-first and analytical approach to the business, the Director will contribute to the growth of the channel through setting the direction and managing the Dealer Account Management Teams.  The right candidate will be tasked with creating promotional sell-in and sell through programs, pre-season stocking programs, and growing Generac, Mean Green, and DR Power’s market share within each territory through share of wallet growth, new dealer acquisition, and end user engagement. 

Serves a key role in the motivation and development of the teams and is instrumental in creating and maintaining best practices and identifying synergies between the two teams in support of the business. Highly involved in the planning and execution of new, innovative sales approaches and resources to propel lead generation and conversion efforts.  Establish a sales management system designed to drive coaching and accountability. 

Major Responsibilities

Designs and directs the work of the team. Selects, coaches, and develops staff. Sets clear expectations to inspire and motivate the team. Manages performance by recognizing achievement, providing feedback, and administering progressive discipline when necessary.  

Creates and maintains best practices for the team as well as develops and improves processes through the use of Continuous Improvement projects and efforts.   

Collaborates with relevant cross-functional teams to develop and prioritize value-creating tools and resources. Uses a data and analytical approach to program development and goal setting. 

Design and execute in-season promotions to support sell-through of aging inventory 

Design, track, and execute pre-season promotional stocking programs 

Develop and optimize Dealer All Year Plan and program benefits 

Develops, supports, and promotes follow-up campaigns by directing teams as appropriate.  Monitors, manages, and reports on key performance metrics.    

Collaborates with leadership and HR to ensure employee incentive plans are designed to drive and incentivize desired behaviors to meet channel performance goals. Plays an active role in the annual incentive plan design process, bringing forth insights and suggestions to ensure incentive plan effectiveness.  

Drives channel initiatives and programs through the Inside Sales Teams using goals, ad-hoc call campaigns, and other targeted activities directly aligned to channel strategic priorities.  

Maintains effective and successful on-boarding programs for new agents to include company programs, tools, and processes.  

Implements sales approach and drives consistency across the teams.  

Minimum Job Requirements:

Bachelor’s Degree or equivalent

7 years' experience in Sales and/or Sales Operations.   

4 years experience leading a team of direct reports. 

Experience managing and implementing continued process improvement efforts.  

Strategic business planning experience.  

Experience directly working with and supporting dealers as part of a significant dealer network.  

Preferred Experience:

Experience leading an Inside Sales team as part of a broader Sales organization.  

Outdoor Power Equipment industry experience. 

Working knowledge of the dynamics between distribution channel, dealer network, and the subsequent end user.     

Demonstrated ability to establish and direct successful sales team metrics and KPIs

Knowledge / Skills / Abilities:

Clear understanding and knowledge of the internal processes and systems to support the accounts, proven business planning, budgeting, and P&L skills

Ability to work independently in an entrepreneurial culture

Ability to analyze financials

Excellent presentation skills

Excellent organizational skills

Physical Demands: While performing the duties of this job, the employee is regularly required to talk and hear; and use hands to manipulate objects or controls. The employee is regularly required to stand and walk.  On occasion the incumbent may be required to stoop, bend or reach above the shoulders. The employee must occasionally lift up to 25 pounds. Specific conditions of this job are typical of frequent and continuous computer-based work requiring periods of sitting, close vision and ability to adjust focus. Occasional travel.

“We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.”