Columbus, OH, 43201, USA
17 hours ago
Director of Sales
LEGENDS & ASM GLOBAL Two powerhouse companies have joined forces to redefine excellence in sports, entertainment, and live events. Together, we combine unmatched expertise with a global reach, offering end-to-end solutions – from venue development and event booking to revenue strategy and hospitality. Legends brings a 360-degree, data-driven approach across Global Partnerships, Hospitality, Merchandise, and Attractions, working with top-tier clients to deliver exceptional experiences. ASM Global, the world leader in venue management and live event production, oversees 350+ iconic venues stadiums, arenas, conventions centers and theaters. Our organization is committed to building an inclusive, innovative environment where differences drive solutions that benefit our team members, guests, and partners. Guided by our values of respect, integrity, and accountability, we create a workplace where everyone can succeed. Are you ready to be part of the team that is transforming live entertainment? Join us to make legends happen! The Role Responsible for the oversight of the Sales Department, with specific focus on maximizing revenue and occupancy for the facility. This position manages the free sell periods within 12 months and works closely with Experience Columbus (EC), the Destination Marketing Organization (DMO) for Columbus and the Greater Columbus Sports Commission (GCSC) for future business outside the 12-month booking window. This position will oversee all the hiring, training, and supervision of sales staff. This position requires developing a strong relationship with the hospitality community while partnering with Experience Columbus and the Greater Columbus Sports Commission for collaboration on the annual sales plan and business evaluation. This position also requires working with the GCCC Marketing, Media and Commercial Sales Sponsorship Managers on marketing, collateral pieces and sponsorship opportunities that best represent the Greater Columbus Convention Center (GCCC). Essential Duties and Responsibilities + Initialize and implement annual sales plans by gross-profit standards and examine the trends and outcomes that emerge from these implementations. + Generate Convention Center leads resulting in definite business through sales calls, presentations, prospecting, community involvement, and site tours. + Oversight, production and execution of the annual sales plan and monthly sales report. Assist in the development of the annual business plan, marketing plan and budget. + Attend networking meetings related directly to creating and building new partnerships with those clients typically booking within 12 months and ensure full sales team participation. + Maintain a thorough knowledge of the full GCCC campus including surrounding hotels, attractions, restaurants, and services available to customers to aid in both the facility and destination sales process. + Operate in coordination with EC, GCSC, convention hotels and other hospitality groups and stakeholders to retain and grow existing client base while also seeking to attract new business. + Conduct regular training with the sales team that includes, but is not limited to business development strategies, contract procedures, negotiations, revisions, and addendums compliant with ASM Global policies and procedures. + In collaboration with the GCCC Marketing and Media Manager, host regular meetings with EC and GCSC to evaluate and adapt processes of existing Columbus Collaborative and keep parties informed of building changes and enhancements. + In Partnership with the Commercial Sales and Sponsorship Manager, assist in the business prospecting efforts for commercial sponsorship opportunities allowing for the maximization of the GCCC digital assets. + Host weekly department meetings for the analyzing of pipeline and lead data and providing key business insights: typical reporting relates to demand generation, pipeline forecast and trends, conversion rates, Market Segments, Win/Loss and age receivables. + Establish strategies to assist the sales team in meeting and exceeding stated leads for goals that are aligned with GCCC overall revenue deliverables. + Utilization and continuous training of CRM system, Momentus) to support sales and marketing efforts, license agreement creation, and space utilization. + Prepare timely sales reports as identified by both GCCC General Manager and Assistant General Manager appropriate for reporting relationships that include but is not limited to facility ownership Franklin County Convention Facilities Authority (FCCFA) and Columbus Collaborative model. + Complete, in collaboration with Experience Columbus, annual competitive set comparison chart that is reflective of rental rates, sq. footage, and any other special features within the GCCC and Columbus competitive set of cities as presently defined. + Partner with Human Resources to recruit, interview, select and train sales personnel within established guidelines. + Act as a supporting conduit between the sales department and all internal/external stakeholders achieving collaborative efforts and results. + Work across GCCC interdepartmental lines to allow for knowledge transfer and exchange of ideas, always in support and achievement of FCCFA and GCCC organizational goals and efficiency of GCCC facility operation. + GCCC Manager on Duty responsibilities are associated with this position which requires some evening and weekend hours. + Other duties as assigned. Supervisory Responsibilities This position requires the oversight of all sales personnel. Skills and Abilities + Previous executive sales experience is required to succeed within the position, including serving in a leadership position with direct oversight and accountability for all sales efforts, human capital oversight and development. + Demonstrated presentation skills, both verbal and written communication skills, and possess the ability to work independently and as a team member. + Goal oriented and possess strong initiative and negotiation skills with the ability to recognize competitive opportunities that result in new business. + Understanding financial profit & loss statements to provide the best scenario for clients while maintaining profitability for the convention center. + Superior organizational and management skills are essential. + Flexibility and the ability to prioritize responsibilities in an ever-changing work environment are critical as this job may require travel, working weekends and evenings. + Ability to innovate, stay up to date on industry trends affecting the MICE Market and incorporate those within processes to aid in continuing education and goal achievement. Computer Skills + Strong working knowledge of computer systems and related software applications, specifically Microsoft Office Suite and Momentus (where applicable) and possess the ability to produce reports as requested. Other Qualifications + CMP certification preferred. Physical Demands The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to move around the facility; to stand for long hours during events; talk and hear. This position may require work inside or outside of the building, as needed by events. Work hours may be irregular and are required to be adapted, to ensure proper coordination and success of the event. Note The essential responsibilities of this position are described under the above headings. They may be subject to change at any time due to reasonable accommodation or other reasons. Also, this document in no way states or implies that these are the only duties to be performed by the employee occupying this position. ASM Global is an Equal Opportunity/Affirmative Action employer, and encourages Women, Minorities, Individuals with Disabilities, and protected Veterans. VEVRAA Federal Contractor.
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