Overview The Director of Sales will lead and develop a dynamic sales team to drive revenue growth, increase market share, and ensure the resort’s positioning as a premier destination for diverse market segments. This in-person role requires a strategic thinker with strong leadership skills, in-depth knowledge of the hospitality industry, and a passion for achieving sales goals. Responsibilities Sales Strategy & Planning Develop and implement comprehensive sales strategies based on market trends and customer needs to drive revenue across all market segments. Collaborate with Resort Divisions to ensure alignment with overall business objectives. Team Leadership & Development Lead, mentor, and motivate the sales team to meet and exceed established sales objectives, revenue goals and performance expectations. Provide ongoing training, performance reviews, development, and support to ensure the team is equipped with the tools and knowledge to succeed. Revenue Generation Oversee the full sales cycle, from prospecting and qualifying leads to closing deals. Work closely with the events and catering team to maximize revenue from weddings, meetings, conferences, and other group bookings. Budgeting & Forecasting Develop and manage the annual sales budget, including forecasting and financial analysis to track and optimize sales performance. Monitor and report on sales performance metrics, adjusting strategies as needed to ensure targets are met or exceeded. Partnerships & Business Development Identify, establish, and maintain strategic partnerships and alliances to enhance the resort's market presence and drive incremental sales. Attend industry events, trade shows, and networking opportunities to promote the resort and expand the client base. Customer Relationship Management Identify and prioritize cultivating relationships with key clients, partners, and stakeholders to drive repeat business and referrals. Ensure exceptional customer service standards are met throughout the sales process, from initial inquiry to post-stay follow-up. Utilize CRM tools to track client interactions, manage pipelines, and ensure a seamless experience. Qualifications Function attributes: A Minimum of 5-7 years of experience in sales leadership within the hospitality, resort or similar industry and proven track record of meeting and exceeding sales targets and driving business growth Bachelor’s degree preferred Excellent communication, negotiation, and relationship-building skills. Strong analytical abilities and financial acumen, with experience in budgeting and forecasting. Familiarity with CRM systems and sales software tools, including Amadeus/Delphi Sales and Catering software. Knowledge of the New England Market and a passion for the outdoor lifestyle and resort experiences is a plus. Leadership attributes: Self-motivated Strong leadership skills with the ability to inspire and guide a high-performing sales team. Excellent communication skills Ability to thrive in a fast-paced environment and adapt to changing market conditions. Strong organizational and time management skills Strong problem-solving skills Flexible work schedule Compensation & Benefits: Competitive salary range of $90-$115k, based on experience and qualifications, with opportunities for incentives, professional growth and development. Team Member perks include: Free Ski and Golf Passes for self and dependents Resort discounts on dining, retail, lodging and spa Access to other Boyne Resorts amenities. Benefits package includes health insurance, 401(k) plan, PTO, HSA match, dental, life, and vision insurance.