POSITION: Director, Sales DEPARTMENT: Attractions  REPORTS TO: VP Global Travel Trade Sales FLSA STATUS: Exempt  

 

LEGENDS & ASM GLOBAL

Two powerhouse companies have joined forces to redefine excellence in sports, entertainment, and live events. Together, we combine unmatched expertise with a global reach, offering end-to-end solutions – from venue development and event booking to revenue strategy and hospitality.

Legends brings a 360-degree, data-driven approach across Global Partnerships, Hospitality, Merchandise, and Attractions, working with top-tier clients to deliver exceptional experiences.

ASM Global, the world leader in venue management and live event production, oversees 350+ iconic venues stadiums, arenas, conventions centers and theaters.                 

Our organization is committed to building an inclusive, innovative environment where differences drive solutions that benefit our team members, guests, and partners. Guided by our values of respect, integrity, and accountability, we create a workplace where everyone can succeed. Are you ready to be part of the team that is transforming live entertainment? Join our quest to create Legends!

THE ROLE

The Director of Sales is responsible for developing and executing comprehensive sales strategies that drive revenue growth in Group Sales and Travel Trade Ticket Sales for One World Observatory (OWO). This role leads the recruitment, training, supervision, and motivation of the Legends sales team, with a strong focus on optimizing both individual and team performance.

A critical part of this position involves cultivating and maintaining strong relationships within the local community as well as across the tour and travel industry. The ideal candidate brings extensive sales and management experience, a proven track record of success, and a resourceful, entrepreneurial mindset.

ESSENTIAL DUTES AND RESPONSIBILITIES

Develop outreach strategies and necessary plans for the annual budget for Groups and Travel Trade and establish department workflow to deliver the plan Achieve monthly & yearly ticket and revenue targets set forth by management Develop and deliver strategic, integrated sales and marketing campaigns in conjunction with the sales and marketing team, which includes an innovative outreach/communication plan and educational programs to maximize ticket revenue year-round Lead sales team recruitment and manage onboarding plan; effectively lead, manage, and mentor day-to-day functions of the sales staff Create and implement regular sales training initiatives to increase sales rep productivity and elevate overall sales team performance Create and track leads and develop long-term relationships in the group and tour & travel communities Work in conjunction with the Director of Marketing to establish a creative support plan for monthly, quarterly, and annual digital or printed sales campaigns, communication, and collateral Update pricing models, refine ticketing price points and packages, and adjust revenue projections as required. Work closely with Tour Operations and ticketing system personnel as well as box office staff to track sales and execute ticketing programs Track daily revenue, manage campaigns, and communicate the sales team performance to the Legends teams Oversee database management and ensure accuracy of contracts and invoices Build effective partnerships and foster formidable relationships with key external stakeholders Attend some networking events and possibly tradeshows or sales missions with management support Maintain open communications and effective collaborative relationships within Legends verticals and other venues Execute off-site job responsibilities or travel 10% or as needed/requested by management Perform other duties or responsibilities as requested by senior management

SUPERVISORY RESPONSIBILITIES

Interview, select, train, supervise, counsel and discipline team members Ensure staffing levels for team based on business levels Organize and conduct departmental meetings communicating pertinent information to the team Work closely with the Marketing and Social Media team to ensure synergy across the two functions Provide guidance toward improvement and make necessary adjustments for consistency

QUALIFICATIONS

To perform this job successfully, an individual must be able to perform each essential duty with energy and enthusiasm. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodation may be provided to enable individuals with disabilities to perform the essential functions:

EDUCATION AND/OR EXPERIENCE

Bachelor’s degree required from four-year college or university 5+ years of related experience, preferably in a high-volume sales management or marketing role; experience in tourism, events and/or high-volume attractions a plus Proven leadership experience in a sales environment including coaching, mentoring, hiring, training, and performance management Proven experience in integrated marketing planning and execution, including management of multiple marketing channels, as well as agency partners, to meet objectives

SKILLS AND ABILITIES

A team-player who excels in mediating among multiple divisions and external partners and vendors Strong analytical and leadership skills, along with excellent written and oral communication Ability to proactively prioritize, manage and complete multiple projects within time constraints and with impeccable attention to detail Ability to analyze data, research processes, ticket sales patterns, and demographic trends Creative and resourceful thinker with excellent negotiation skills Excellent interpersonal and communication skills Experience with managing a wide variety of internal and external stakeholders, master collaborator Ability to adapt to change daily Ability to effectively evaluate risks and liabilities of special events and venue rentals Ability to develop and deliver sound recommendations to senior management Strong organization and planning skills Ability to delegate effectively Knowledge of Customer Relationship Management (CRM) and Salesforce preferred, or the ability to quickly learn required Ability to work both traditional and non-traditional hours (nights, weekends, holidays) as required

COMPENSATION

Competitive salary range of $140,000 - $160,000 plus bonus potential commensurate with experience, and a generous benefits package that includes medical, dental, vision, life and disability insurance, paid vacation, and 401k plan.

WORKING CONDITIONS

Location: On Site - One World Observatory New York, NY

PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

NOTE:

The essential responsibilities of this position are described under the headings above. They may be subject to change at any time due to reasonable accommodation or other reasons. Also, this document in no way states or implies that these are the only duties to be performed by the employee occupying this position.

Legends & ASM Global is an Equal Opportunity/Affirmative Action employer, and encourages Women, Minorities, Individuals with Disabilities, and protected Veterans to apply. VEVRAA Federal Contractor.