Description We are looking for an innovative and strategic leader to join our team as Director of Strategy in Irvine, California. This role involves shaping brand, marketing, and communications strategies for a wide range of industries, including healthcare, financial services, transportation, and technology. The ideal candidate will combine analytical expertise with creative vision to drive impactful campaigns and foster strong client relationships. Responsibilities: • Develop and implement brand and product marketing strategies, including comprehensive go-to-market plans across digital, social, and traditional media platforms. • Lead strategic planning efforts for client campaigns, encompassing research, insight generation, execution, and performance analysis. • Act as a trusted advisor to clients, delivering strategic insights, frameworks, and marketing plans with confidence and clarity. • Mentor and oversee a team of strategists, guiding efforts in audience segmentation, messaging, and positioning. • Collaborate closely with creative, media, and analytics teams to ensure cohesive and effective campaign execution. • Create and refine customer personas, journey maps, and segmentation strategies to enhance targeting and creative development. • Stay informed on industry and marketing trends to identify innovative opportunities for growth and differentiation. • Drive the agency’s internal growth initiatives by developing new services and capabilities. • Evaluate campaign results using performance data to provide actionable recommendations for optimization. Requirements • Minimum of 10 years of experience in strategic planning, marketing, or brand development within an agency or corporate environment. • Proven expertise in crafting go-to-market strategies, brand positioning, and campaign messaging. • Ability to interpret complex data and transform it into clear, actionable strategies. • Strong knowledge of audience development, competitive analysis, and customer journey mapping. • Exceptional communication skills, with a track record of influencing senior-level stakeholders. • Demonstrated leadership experience, including managing and mentoring strategic teams. • Bachelor’s degree in Marketing, Business, Communications, or a related field; advanced degree is a plus. Innovation starts with people.® Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles. Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more. All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information. © 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use (https://www.roberthalf.com/us/en/terms) .