Carlisle Companies Incorporated, a global leader in the manufacturing of premium building products and related technologies, is currently seeking a Director of Product Marketing to join our Marketing team at our headquarters in Carlisle, PA. This position will oversee, coordinate, and participate in the development of product innovation, marketing strategies, communication efforts, and business life cycle projects for the designated category of products.  This individual will oversee a team of new product development and product managers who collaborate closely with cross-functional partners across research and development, engineering, marketing, sales, and customer support to drive growth, innovation, and customer satisfaction. This position ensures that products align with market needs and business goals, leading the organization in prioritizing opportunities, optimizing product portfolios, and delivering differentiated value to customers.

 

Duties and Responsibilities:

Manage a team of Product Managers and Product Specialists to execute product marketing strategies and initiatives Leads the New Product Development Team that oversees project management of the innovation and development efforts using a Stage Gate process. Executes product innovation efforts to develop new products in close partnership with R&D and Operations Directs the "Voice of Customer" efforts to ensure well-developed outcome-driven innovation and a superior customer experience. Act as the primary liaison between leadership and the product organization Directs and manages the organization’s advertising and promotional activities for all product lines. Analyzes target market information to identify and recommend effective marketing approaches. Maintains knowledge of emerging products and services. Forecasts, drafts, implements, and oversees the department’s operating budget. Establishes project priority for product line development in collaboration with R&D and Operations Executes customer-facing product promotion activities, including presentations and training Designates and oversees code requirements and certifications for all product lines.

 

Required Skills/Abilities/Knowledge:

Excellent verbal and written communication skills. New product development and Stage Gate expertise Understanding of project management execution Experience with “Voice of Customer” research Thorough knowledge of market developments. Thorough understanding of marketing strategies and practices. Excellent interpersonal and customer service skills. Excellent organizational skills and attention to detail. Strong analytical and problem-solving skills.

Competencies

Teamwork Builds trust with others by encouraging open dialogue and collaboration. Seeks diverse perspectives to create stronger solutions. Managing Change Able to keep on track despite difficulties or barriers that may be encountered. Addresses conflict to find common ground solutions. Continuous Improvement Retains a mindset of always striving to make things better. Applies continuous improvement tools and processes to every aspect of the role. Customer Focus Listens to understand the needs of customers (internal and external). Builds trusting relationships and seeks innovative solutions for all customers. Always has the customer's needs at the top of mind. Continuous Learning Understands individual strengths and opportunity areas and seeks development opportunities to leverage strengths and lean into opportunity areas. Open to both giving and receiving feedback. Drive for Results Always has a sense of urgency to solve problems with actions. Seeks to align goals with the attainment of the organizational strategy. Has a sense of ownership and personal accountability for actions taken. Strategic Thinking Thinks three to five years ahead or beyond; challenges assumptions and conventional wisdom. Leading People Influences others and empowers the team to execute efficiently. Developing People Invests time in finding, mentoring, and coaching talent.

Education and Experience:

Bachelor’s degree in Business Administration, Marketing, or a related field required. A master's degree is strongly preferred. At least ten years of experience in marketing, innovation, change management, and long-range planning are required. Building material industry and channel experience preferred

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