Shanghai, SH, CN
22 days ago
Director Product Marketing Outdoor Apparel

DIRECTOR PRODUCT MARKETING OUTDOOR APPAREL
Purpose & Overall Relevance for the Organization:
Recognize sport and consumer insights
Heavily influence category direction and drive its implementation
Execute strategies to tactical plans
Steer a cross-functional product creation team to deliver the category vision
Lead and develop Creation of Apparel team for outdoor apparel
 
KEY RESPONSIBILITIES 
•    Manage a team and develop their functional and social skills using available resources to create a top performing team
•    Set and manage strategic category direction; ensure cross-functional alignment
•    Identify new business opportunities to drive innovation and / or commerciality
•    Develop an "all for one attitude" within the team to ensure smooth cooperation with interlinked departments
•    Have full understanding of the product creation process to drive it forward
•    Be a role model for all team members in regards to strategic direction and the product creation process
•    Show leadership through living the brand values while fostering a performance culture
•    Manage and develop optimum relationship with cross-functional teams and with interlinked departments to enable an efficient product creation process  
•    Challenge the cross-functional team to ensure creation of industry leading products
•    Analyze and report category business performance to ensure achievement of category KPIs
•    Positively represent the Creation team for Outdoor apparel both internally and externally  
•    Work with the GCA BU (Business unit), Brand Marketing and Sports Marketing teams throughout the season to define strategic product direction
•    Build an understanding of product information systems and the interlinking functions – clarity on respective timelines                      

Key Relationships:
•    Steer a strong relationship and ensure constant dialogue/feedback with
•    Your category across all functions, other categories and creation centers (if appl.)
•    Cross-functional team (GCA Business units, CCS Design, CCS Development and souring, Materials, Costing, Planning)
•    Markets and relevant key retailers
 
Knowledge, Skills and Abilities:
•    Project management, problem solving, working through ambiguity
•    Manage a team to create industry leading products
•    Inspire, coach and lead; set framework for performance and growth
•    In-depth knowledge of respective product category especially outdoor apparel
•    Analytical skills, be solution driven and result oriented, strong business orientation
•    Ability to thrive in a fast-paced environment
•    Strong communication skills
•    Lateral thinking and challenge status quo
•    Profound consumer, market and retail knowledge especially in regards to different needs of different regions within GCA
•    Step up to conflicts and work towards a diplomatic solution
•    Execute change management
•    Cooperate effectively to maintain and develop trustful relationships
•    Ability to travel
•    Passion for sports/outdoor
 
REQUISITE EDUCATION AND EXPERIENCE / MINIMUM QUALIFICATIONS 
•    College degree, preferably in marketing/business /textile/fashion
•    A minimum of 8 or more years of experience as a senior-level Creation of Apparel. Preference will be given to candidates who have experience directing outdoor brands, with a proven track record of successful projects
•    A minimum of 3-5 years of management and leadership experience, demonstrating the ability to drive teams toward achieving strategic goals
•    Excellent knowledge and solid hard skill over outdoor/technical wear in terms of material and construction, testing requirement (e.g. Goretex, Pertex, Polartec, seam-sealing, insulation, etc.)
•    Experienced in collaboration projects (crossover fashion & functional outdoor) with external partner is preferable
•    Strong leadership skills
•    Experience in trade or sales is helpful
•    Fluent in English
•    PC skills (MS Office programs)


 

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