At AIA we’ve started an exciting movement to create a healthier, more sustainable future for everyone.

It’s about finding new ways to not only better people's lives, but to better the communities and environments we live in. Encompassing our ambition of helping a billion people live Healthier, Longer, Better Lives by 2030.

And as part of our marketing, distribution & partnership team, you’ll play a vital part in advancing this movement. From inspiring meaningful connections with customers, partners and other stakeholders, to delivering purpose-led brand positioning and messaging, you'll be making a positive, healthy impact across all channels. You will have a unique and important part to play in helping more people live Healthier, Longer, Better Lives. 

So if you believe in inspiring a better future, read on.

About the Role

This position is responsible for driving initiatives that engage distribution partners, including AIA PH Life Planners and Agency Leaders, as well as BPI AIA BSE and Bank Partners, in order to reach existing customers, maximize resell and improve persistency.

The individual in this role will lead a team that is tasked with planning and managing activities and incentive campaigns targeting distribution partners, with the objective of:
• Maximizing awareness of customer campaigns and offers, and knowledge of the tools available for distribution to access such offers
• Grow distributor access and utilization of leads and customer offers to acquire new customers, grow Vitality enrollment & activation, improve existing customer engagement, increase cross sell and upsell, prevent lapse / attrition, and win back attrited / lapsed customers

The individual in this role must grow distributor engagement in campaigns launched, in order to maximize results.

This position is accountable for the delivery of the following roles and responsibilities:

Target setting – Partner with distribution channel leaders to define targets associated with customer acquisitions from leads, preferred payment methods, persistency, cross sell and upsell. Secure commitments to meet such targets within an agreed upon window of time.

Distributor education – Partner with the distribution channels’ training / learning academy teams to develop modules and materials that will inform distributors on what Marketing campaigns are available for new customer acquisition, Vitality enrollment & activation, existing customer engagement, retention, and cross sell / upsell; where and how to access these leads and campaigns; and how to report sales and engagement actions taken

Distributor communications – Create announcements, memos and activities to launch new initiatives and campaigns; leverage distributor communication channels to release campaign updates and reminders to maximize awareness and keep campaigns top of mind among distributors. Highlight success stories, foster competitive spirit, and create buzz and excitement around customer campaigns.

Incentives & engagement – Conceptualize incentive promos aimed at growing and sustaining distributor utilization of customer campaigns. Ensure mechanics maximize ANP and/or VoNB contribution, which minimizing expense. Build business cases for these promos to demonstrate business impact and financial viability, and secure necessary approvals. Partner with internal and external parties to enable seamless reward fulfillment for distributors that qualify for incentives.

Distributor performance tracking – Partner with data and distribution teams to create dashboards and reporting that provide distribution with the information needed to drive increased action and activity among distributors. Ensure data accuracy and timely updates. Leveraging data, engage in regular performance review discussions with sales leaders to build and sustain a sense of urgency around leads and campaigns.

Marketing & Distribution Steerco – Set up and lead a monthly Marketing and Distribution Steerco that brings together key leaders from both teams to jointly review campaign and lead utilization and the resulting business contribution, as well as align on opportunities that will be jointly pursued to improve performance and grow contributions moving forward.

Financial Management – Partner with relevant teams to size budget required to fund covered rebranding activities and present to relevant approvers to secure funding. Once implementation commences, monitor spend to ensure actual expenses do not exceed approved budgets.

Risk Management – Ensure proper risk assessments are done on all activities under their remit, establish controls for any risk/s identified, and ensure such controls are properly and consistently implemented by the team.

Perform other responsibilities and duties periodically assigned by supervisor in order to meet operational and/or other requirements.

Minimum Job Requirements:

Bachelor’s degree in business, marketing or another related field

5-10 years' experience managing distributor rewards and incentives, particularly in the insurance industry

Previous experience building and leading high-performing teams

Build a career with us as we help our customers and the community live Healthier, Longer, Better Lives.

You must provide all requested information, including Personal Data, to be considered for this career opportunity. Failure to provide such information may influence the processing and outcome of your application. You are responsible for ensuring that the information you submit is accurate and up-to-date.