DTC Channel Activation **DTC Channel Activation** **Values & Innovation** At Under Armour, we are committed to empowering those who strive for more, and the company's values - Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes and Stand for Equality - serve as both a roadmap for our teams and the qualities expected of every teammate. Our Values define and unite us, the beliefs that are the red thread that connects everyone at Under Armour. Our values are rallying cries, reminding us why we're here, and fueling everything we do. Our pursuit of better begins with innovation and with our team's mission of being the best. With us, you get the freedom to go further - no matter your role. That means developing, delivering, and selling the state-of-the-art products and digital tools that make top performers even better. If you are a current Under Armour teammate, apply to this position on theInternal Career Site Here. (https://performancemanager8.successfactors.com/sf/careers/jobsearch?bplte\_company=ua&\_s.crb=aNMP8gWoYkBDFn%252bz2BldysgcgQHZpVs6tHzE9smSuXE%253d) **Purpose of Role** The Professional, DTC Channel Activation, Retail Grassroots will focus on acquiring and engaging our target consumer, the 16-24 year old team sport athlete through branded experiences at DTC retail. S/he will help manage, plan, and execute local activations in retail, prioritizing the Global Baltimore Campus Store as well as supporting grassroots retail activations in other locations based strategic cities and partnerships. In addition, this role will support the evolution and direction of the grassroots retail playbook for the full fleet of North America stores. In this role, s/he will oversee all consumer-facing local retail activations inclusive of Campus Store Team Sports programming, the retail grassroots toolkit program for the DTC fleet, and team sales/grassroots retail events with our key sports properties and partners (e.g. Ripken, Canes, Unrivaled, Project Rampart, etc.) This position will empower store teams to build a deeper connection with the target consumer in their market and leverage grassroots events as a customer acquisition and business driving tool. Additionally, this role will be responsible for supporting NSOs with local outreach and coordination of team shop events. **Your Impact** + Grassroots Programming: Execute and manage Global Campus Store Grassroots Programming. + Collaboration: Work with Team Sales, retail, and other departments to identify local schools, teams, and leagues. + VIP Events: Schedule and manage VIP Team Events, including invites and tracking responses. + Premium Experience: Ensure a premium experience for teams/partners during on-site events. + Event Management: Host at least 2 Team VIP events per month and track results. + Track and Field Programming: Manage track and field programming and plan Baltimore-based activations. + Community Impact: Spotlight 2 local Baltimore athletes each season with VIP experiences. + City Strategy: Integrate grassroots events into retail locations and engage strategic partners for VIP events (20% travel). + New Store Openings: Support new store openings by hosting private Team VIP events (10% travel). + Grassroots Toolkit: Refine and update the Grassroots Retail Toolkit annually, provide guidelines for in-store activations, and manage inventory and reviews. **Qualifications** + Bachelor’s degree with typically 2 years of related experience or Master’s degree without experience or typically 6 years of relevant experience without degree. + Experience in project management within a corporate environment + Experience in working both independently and in a team-oriented, collaborative environment + Deep understanding of the customer experience in retail + Experience in an event management and/or event execution capacity + Ability to effectively prioritize and execute tasks in a high-pressure environment + Adaptable to changing priorities, reactive business needs and opportunities + Persuasive, encouraging, and motivating **Workplace Location** + **Location:** This individual must reside within commuting distance from our **Baltimore HQ** office. + **Return to Work Designation:** **3** days week in-office, the remainder of work week remote. + **Travel:** Must be flexible to work extended hours, including evenings and some weekends if necessary. Must be able to travel to support activations when necessary (DTC events, grassroots shop events, key activations in priority cities). + **Licenses/Certifications:** N/A **Relocation** + No relocation provided **Base Compensation** $67,657.00 - $93,028.10 USD Most new hires fall within this range and have the opportunity to earn more over time. Initial placement within the salary range, however, is based on an individual's relevant knowledge, skills and experience for the position. UA is committed to helping our teammates succeed and advance in their careers. Base salary is only one component of our competitive Total Rewards package. **Benefits & Perks** + Paid "UA Give Back" Volunteer Days: Work alongside your team to support initiatives in your local community + Under Armour Merchandise Discounts + Competitive 401(k) plan matching + Maternity and Parental Leave for eligible and FMLA-eligible teammates + Health & fitness benefits, discounts and resources- We offer teammates across the country programs to promote physical activity and overall well-being **Our Commitment to Diversity** At Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion or belief, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, family or paternal status and any other characteristic protected by applicable law. Under Armour believes that diversity and inclusion among our teammates is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool. Accommodation is available for applicants with disabilities upon request. Requisition ID: 160633 Location: Baltimore, MD, US, 21230 Business Unit: Corporate Region: North America Employee Class: Full Time Employment Type: Salaried Learn more about our Benefits here