Manage all online activity in relation to traffic acquisition, sales, conversion and a/b testing and reporting Develop and implement ecommerce strategy in order to improve website performance Work with developers to improve website speed Work wth the marketing team or manage digital marketers in order to improve quality and traffic acquisition Re-Platforming website to new CMS, making website mobile capable Research market in order to discover new trends and technologies in order to improve website performance Analyse various data in order to deliver data driven strategies in order to deliver top performance and achieve kpis Oversee or directly manage digital marketing channels across PPC, SEO, Display, affiliates and email marketing and social media Develop content calendar and oversee website uploads and landing pages development Report on performance