Kforce has a client seeking for an E-Commerce Merchandising Manager in the south Florida area. Summary: The E-Commerce Merchandising Manager oversees planning, forecasting, and managing marketing initiatives for booked guests, including post-initiative analysis and reporting. This includes shaping promotional strategy, optimizing the website, and enhancing personalization across digital channels, and achieving pre-cruise traffic and revenue goals through effective merchandising and guest communication. Essential Functions: * Manages the E-Commerce marketing calendar, ensuring timely and effective campaign execution; Coordinates with the internal creative team to oversee campaign development and maintain consistency across all marketing channels * Generates insights and recommendations from A/B test results to enhance campaign performance and exceed marketing objectives; Emphasizes continuous testing to refine strategies and achieve optimal results * Utilizes analytics tools (e.g., Optimizely, Google Analytics) to uncover key insights, establish success metrics, analyze performance, and provide data-driven recommendations to enhance the user experience * Analyzes web and email performance metrics, providing regular reports on marketing initiatives; Support ad-hoc analysis requests as needed * Transforms data into actionable insights to enhance and personalize merchandising efforts, boosting ROI; Develops customized content and promotions to engage guest segments and increase conversion rates