Position: E-commerce Head

Job Summary: The E-commerce Head is responsible for developing and executing the company's online sales strategy, overseeing the day-to-day operations of the e-commerce platform, and driving revenue growth in the Retail Apparel and Fashion Company. They will lead a team of professionals and work collaboratively with various departments to ensure the successful implementation of online sales initiatives.

Key Responsibilities:

E-commerce Strategy Development: Develop and implement a comprehensive e-commerce strategy aligned with the company's business objectives. Analyze market trends and competitor strategies to identify opportunities for growth and innovation. E-commerce Website and Marketplace Management: Responsible for increasing overall category sales and viewership of the company’s e-commerce websites and e-commerce marketplace/stores. Increase the e-commerce presence including developing new e-commerce marketplace stores Oversee the design, functionality, and user experience of the company's e-commerce website Ensure the website is optimized for SEO, mobile responsiveness, and user-friendliness. Collaborate with the IT team to maintain website security and performance. Product Catalog Management: Manage the online catalog, including product listings, descriptions, and pricing. Collaborate with the merchandising team to ensure a diverse and appealing product assortment. Implement effective inventory management strategies. Digital Marketing and Promotion: Develop and execute digital marketing campaigns to drive traffic and sales. Utilize various online marketing channels, such as PPC advertising, email marketing, social media, and influencer partnerships. Monitor and analyze campaign performance to optimize ROI. Customer Experience Enhancement: Focus on enhancing the overall customer experience, from website navigation to post-purchase support. Gather and analyze customer feedback to make improvements. Implement personalization strategies to cater to individual customer preferences. Analytics and Reporting: Use data analytics tools to track key performance metrics, including conversion rates, traffic, and revenue. Generate regular reports for management and make data-driven recommendations. Team Leadership: Recruit, train, and manage a team of e-commerce professionals, including web developers, digital marketers, and customer support staff. Foster a collaborative and high-performance work culture. Compliance and Security: Ensure compliance with local e-commerce regulations and industry standards. Maintain the security of customer data and online transactions.