**Key Responsibilities:** **Social Media Strategy & Engagement:** + Develop and execute social media strategies for Xiaohongshu (Little Red Book) to create impactful content that resonates with target audiences. + Drive community engagement and effectively cultivate product or brand awareness through creative posts and storytelling. **E-Commerce Campaign Management:** + Plan, launch, and manage e-commerce campaigns across multiple platforms, ensuring they are aligned with business goals and KPIs. + Optimize campaigns for maximum visibility, conversion, and ROI. **E-Commerce Platform Compliance & Optimization:** + Monitor and stay up-to-date with the latest regulations, guidelines, and features of leading e-commerce platforms. + Ensure all marketing activities comply with platform policies, optimizing content and campaigns for increased reach and effectiveness. **Performance-Based Advertising:** + Develop, manage, and analyze performance-based advertising campaigns (including paid ads) across various digital platforms. + Utilize data-driven insights to continually improve ad performance and campaign results. **Brand Asset Development & Management:** + Lead the development and management of key brand assets, including visual content, product images, promotional videos, and digital assets, ensuring they align with the brand identity. + Maintain consistency across all brand assets and ensure they effectively communicate the brand’s message and value proposition. + Collaborate with design and content teams to create compelling and engaging brand assets for campaigns. **Team Collaboration & Reporting:** + Collaborate with internal teams to ensure cohesive and impactful marketing strategies. + Report on campaign performance, provide actionable insights, and recommend strategies for improvement. **Qualifications and Skills:** + 3+ years of experience in digital marketing, e-commerce, or social media management, with a strong understanding of platforms like Xiaohongshu. + Experience in developing and executing e-commerce campaigns. + Strong understanding of e-commerce platform rules and regulations. + Analytical skills to interpret advertising and campaign performance data. + Ability to work collaboratively and communicate effectively with cross-functional teams. An Equal Opportunity Employer Abbot welcomes and encourages diversity in our workforce. We provide reasonable accommodation to qualified individuals with disabilities. To request accommodation, please call 224-667-4913 or email corpjat@abbott.com